These February 2023 hair trends range from celebrity-backed hair care lines to curl-focused hair dryers.
When it comes to hair repair products, the month's most notable examples include Black-owned brand Mielle's new haircare collections, a Rice Water & Aloe Vera and Pomegranate & Honey line. While the Rice Water & Aloe Vera products help users maintain a healthy scalp and are formulated for braided hair, the Pomegranate & Honey options are formulated for curly hair. The Marc Anthony Repair Bond +Rescuplex range is another standout, working to repair damaged tresses on a molecular level.
Some more February 2023 hair trends include the PATTERN Blow Dryer from PATTERN by actress Tracee Ellis Ross. "The professional hair tool can be used to dry hair faster after a wash, to achieve that sexy blowout style, or for general styling purposes," and is equipped with curl-focused attachments.
Top 30 Hair Trends in February
From Curl-Focused Hair Dryers to Celebrity-Backed Hair Care Lines:
Jana Pijak — Feb 25, 2023 — Fashion
30
Rice Water Haircare Treatments
INALA's Power Potion Contributes to Scalp and Hair Health
29
Smart Scalp Care Devices
Dr. Finger Volume Booster ver. 2.0 is a CES 2023 Beauty-Tech Innovation
28
Rosemary-Infused Haircare
Carter+Jane's ScalpFix is Jam Packed with Rosemary Oil and Water
27
Curl-Focused Blow Dryers
Tracee Ellis Ross Debuts a New Hair Dryer Under PATTERN Beauty
26
All-Natural Scalp Serums
The A22 Biotin Boost Hair + Scalp Serum Has 100+ Proven Actives
25
Gentle Ammonia-Free Hair Colors
Natural Instincts Bold Features a Blend of Extracts
24
Workout-Specific Haircare Series
Ahimsa Haircare Boasts a Range of Targeted Haircare Formulas
23
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
22
Usable Human Hair Materials
Green Salon Collective is Revolutionizing the Biomaterial World
21
Vinegar Hair Rinses
Hip Chic Boasts Two Innovative Hair Rinses, Powered by Apple Cider Vinegars
20
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
19
Volume-Boosting Haircare Formulas
JVN's Embody Volumizing Foam Presents the Ultimate Frizz Control
18
Concentrated Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum is Powerful
17
Volume-Enhancing Haircare Products
The hims & hers Haircare Products Have Biovolume 128
16
High-Gloss Blonde Toners
Clairol Blonde It Up Crystal Glow Toners are Formulated for Blondes
15
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
14
Gentle Plant-Based Haircare
Innersense's Clarity Hairbath and Conditioner Soothe and Comfort
13
Salon-Quality Haircare Products
The TRESemmé Pro-Infusion Collection Has Six Products
12
Actress-Backed Haircare Collections
4U by Tia Includes Eight Products for All Kinds of Curly Hair
11
Net-Zero Salons Programs
L’Oréal's Net Zero Salons Programme Helps to Reduce Carbon Emissions
10
Accessible Reparative Haircare Products
Marc Anthony Repair Bond +Rescuplex is Effective
9
Growth-Boosting Hair Masks
This Deep Conditioning Hair Mask Helps to Support Healthy Hair Growth
8
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
7
Naturally Infused Haircare Products
These Mielle Haircare Collections Include Two Lines
6
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
5
Stem Cell Scalp Serums
Act+Acre's Scalp Growth Serum Features 2% Swiss Apple Stem Cells
4
Updated Haircare Product Lines
Tresemmé Unveils its New Packaging Design and Formula
3
Plant-Based Essential Scalp Treatments
The Scalp Care Follicle Therapy Total Care Bundle Launched
2
Metal Detox Concentrated Oils
L’Oréal Professionnel Metal Detox Concentrated Oil Will Launch Feb 1
1
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
Related Ideas
Black Women-Focused Haircare Pop-Ups
Gymshark Debuted the Twist N' Sets Pop-Up Salon in London
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Playful Hair Gift Sets
Lush Has Introduced a New Range of Colorful & Nourishing Hair Gift Sets
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
Minimally Damaging Curlers
Conair Reimages the Iconic Curl Secret with Advanced Technologies
Comprehensive Modern Haircare Lines
Kenra Professional Debuts a New Shampoo & Conditioner Line
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Revitalizing Hair Growth Products
NatureLab.Tokyo Debuts SAISEI Shampoo and Conditioner
Blonding Techniques-Focused Virtual Events
Cosmo Prof is Hosting Its Iconic Blonde Virtual Event
Infrared Light Hair Dryers
L'Oréal Groupe Unveiled AirLight Pro at CES 2024
Personalized Connected Stylers
Dyson Airwrap i.d. Multi-Styler & Dryer Customizes Curl Styling
Molecular Technology-Powered Haircare
NatureLab. Tokyo Debuts the KISEKI Molecular Repair Masque
Multi-Function Hair Stylers
Conair Launches Four-in-One Hot Air System with Digital Control
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
High-Performance Everyday Haircare
epres' Shampoo and Conditioner Feature Biodiffusion Technology
Multi-Functional Styling Product Ranges
Briogeo Haircare Introduces Its Style + Treat™ Collection
AI-Powered Hair Type Tools
The Perfect Corp. AI Hair Type Analysis Offers Quick Insights
Science-Backed Reparative Haircare
Skin Fillers Inspired the Garnier Fructis Hair Filler Line
Natural Indian Hair Remedies
Nature Spell Offers Natural Indian Hair Remedies
Oil-Infused Curl Treatments
Joico® Introduces the Curls Like Us™ Collection at Chatters
Holiday-Ready Limited-Edition Hair Tools
SUTRA® Has Collaborated with Macy's for the Holidays
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Holiday Hair Repair Kits
The Olaplex Holiday 2023 Collection Offers Products for All Hair Types
Clinically-Supported Beauty Products
Kreyòl Essence Emerges as a Notable Player in Beauty
Multi-Functional Hair Styling Tools
The Shark FlexStyle® Styling & Drying System is Useful
Scalp-Caring Hair Dryers
The Wantifo Hair Dryer DualCare Features Advanced Plasma Ionic Tech
Summer Hair Care Collections
Briogeo Introduces the Versatile Style + Treat™ Collection
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Hyper-Specific Haircare Collections
Freewill Haircare is Focused on Hair Cycling
Protective Styling Product Bundles
JVN Releases Bring the Heat for the 2023 Holiday Season
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Hair Product Retail Expansions
Hally Hair is Bringing 15 New Products to All Ulta Beauty Locations
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Plant-Based Curly Hair Products
The Aveda Be Curly Advanced Products Have a Silicone-Free Formula
Celebrity-Headed Haircare Lines
Beyoncé Announces Her New Haircare Line: Cécred on Instagram
At-Home Hair Steamers
The Hair Steamer by Pattern Beauty Deeply Hydrates & Revitalizes
Powerful Detox Shampoos
Joico's Defy Damage Detox Shampoo is Versatile and Powerful
Multi-Use Touch-Up Powders
This Madison Reed Powder Kit Instantly Refreshes Roots & Brows
Hair-Strengthening Dry Shampoos
Olaplex Redefines Dry Shampoo with Bond-Building Innovation
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
Supportive Curly Haircare Products
Olaplex Bond Shaping Technology Supports Natural Curls
High-Fashion Haircare Lines
Zara Hair Reunites with Guido Palau on the 'Shine' Collection
Repairing Haircare Lines
BondiBoost Introduces the Rapid Repair BondBuilder+ System
Hair-Repairing Leave-In Treatments
Function of Beauty Launches the PRO Bonding Leave-In Treatment
Coarse Haircare Collections
Redken is Unveiling a New Curly Haircare Line Ahead of Summer
Ultra-Multi-Functional Hair Styling Tools
Sally Beauty Debuts Ion Luxe Eight-In-One Airstyler Pro
Strengthening Textured Haircare Products
The African Pride Feel It Formula Collection is Effective
High-Performance Reparative Haircare
Rita Ora's TYPEBEA Brand Focses on Hair Growth and Health
Aloe-Infused Flat Irons
BondiBoost's Flat Iron Enhances Shine and Reduces Frizziness
Infrared-Heated Hair Brushes
BondiBoost's Infrared Heated Round Brush is a High-Tech Styling Tool
Grey Hair-Embracing Care Products
Dove Presents the New Love Your Silver Hair Line
Moisture-Rich Curl Haircare Products
The Verb Curl Collection is Introducing a New Product
Fruity Floral Hair Perfumes
Honey Infused Lavender Berry Hair Perfume is Optimized for the Scalp
Hair Brand Communities
Olaplex Pro Collective Was Introduced for Its 10th Anniversary
Affordable Free-From Haircare
DESIGNME Makes Salon-Quality Haircare More Accessible
All-in-One Hair Stylers
Bondiboost Releases Its Everlast Airstyler the All-in-One Hair Styler
Innovative Hair Tool Expansions
CHI® Has Expanded Its Acclaimed LAVA Line with Three New Tools
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Blueberry Extract Haircare Products
These New CURLS Blueberry Bliss Products are for Type 4 Hair
Skincare-Inspired Haircare
Reverie Haircare is Elevating Your Routine with Skincare Principles
Kintsugi-Inspired Hair Serums
shu uemura's Ultimate Reset Overnight Care Serum Repairs Damage
Multi-Tasking Blowdryers
GHD Released the Duet Blowdry for Ultra-Smooth Blowouts at Home
Professional Haircare Collections
The Olaplex Holiday Gift Sets Have Bond-Building Technology
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
African-Inspired Holiday Hair Sets
Oribe Partners with Thandiwe Muriu for a Vibrant Collection
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
Natural Hair Dry Bars
Pressed Roots is a Natural Hair Salon Specializes in Styling Textured Hair
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Versatile Styling Tools
The Calista AirGlide Pro Breeze Styler Perfects Curls and Waves
Olympian-Backed Hair Brands
Simone Biles and K18 Have Partnered Together
Fashionista-Inspired Hair Lines
Matilda Djerf Unveils a Haircare Brand Called Djerf Avenue Beauty
Nostalgic Hair Lighteners
Sun In's Spray-In Hair Lighteners Have Been Revived for a New Generation
Frizz-Fighting Hair Serums
The MARÉE Keratin Hair Serum Boasts Avocado Oil
Skincare Grade Hair Products
The Grown Alchemist's New Haircare Boasts Clean Formulations
Farm-to-Table Hair Sets
Lixr Beauty Boasts the Healthy Hair Set for the Holiday Season
Scalp-Nourishing Hair Capsules
Briogeo Unveils its Scalp-Fortifying Hair Care Collection
Targeted Sensitive Haircare Products
California Naturals Super Moisture Collection is Reparative
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
Holiday-Ready Hair Care Sets
Joico Canada Deliers an Assortment of Professional-Grade Hair Care
Golden Curated Hair Sets
OLAPLEX Unveiled its 2024 Limited-Edition Holiday Collection
Portable Dry Shampoo
Briogeo’s Dry Shampoo Puff Refreshes Hair with No Mess
Versatile Thermal Brush Tools
Calista's FAUXblo Thermal Blowout Brush Offers Salon Quality Results
Multipurpose Hair Styling Solutions
These New Remington Styling Tools Come in Two Models
Stylist-Approved Haircare Lines
Calista Boasts the Jousse Vitality Spray & the Jousse Mend Masque
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Solid Rice Water Haircare
Kitsch's Rice Water Shampoo and Conditioner Sustainably Boosts Growth
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Repairing Rice Shampoos
Briogeo's Rich Rice Shampoo Concentrate is Avaialbe at Sephora
Superfood-Backed Haircare Products
Pureology Boasts Hydrate Superfood Deep Conditioning Treatment
Mix-and-Match Hairstyling Kits
Style Chemistry by Conair Lets Customers Choose Desired Attachments
Australian Haircare Expansions
BondiBoost Launches the New Heat Protectant Spray and Hot Brush
Black-Owned Haircare Collections
CurlDaze Launches the GroDAZE Collection at Walmart
Essential Holiday Haircare Sets
Briogeo Unveiled Festive Sets for Hair Repair
Heatless Styling Balms
Hair Alchemy by Oribe Fortifies Heatless and Air-Dried Styles
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Frizz Control Lotions
Ouai's Anti-Frizz Crème Solves a Pain Point for South East Asian Customers
Restorative Haircare Solutions
Hairitage by Mindy McKnight Damage Recovery Collection is Effective
Gentle Vegan Hair Treatments
The epres Bond Repair Concentrate Features a Refillable Glass Vial
Lightweight Blowout Haircare Solutions
SexyHair Launches Two Products That Will Elevate One's Hair
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Curl-Supporting Haircare Products
The Curlsmith Volume Recipes Collection Has Six Products
Celebrative Hair Masks
Briogeo Unveils its Don’t Despair, Repair Mask in a Birthday Cake Scent
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
Weightless Haircare Conditioners
Cécred Hydrating Conditioner Uses Patent-Pending Technology
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Curl-Focused Styling Products
Innersense Debuts a New Haircare Product for 4C and Other Curl Types
Next-Generation Hair Drying Tools
Conair Recently Launched the New InfinitiPro DigitalAire
Holiday Hair Styling Bundles
Calista Unveils Holiday Styling Bundles for Salon-Quality Hairdo's
Customized Reparative Conditioners
MDhair's Restore Conditioner is a Beauty Innovation Winner
Molecular Repair Haircare
Absolut Repair Molecular Addresses Damage at the Molecular Level
Salon-Quality Haircare Sets
The Colleen Rothschild Ultimate Hair Trio is Comprehensive & Powerful
Damage Protection Hair Masks
The Batanaful Repairing Hair Mask Features a TikTok-Viral Ingredient
Accessible Premium Haircare
Boots Launches a Premium Hair Care Range Spanning 400 Products
Vanilla-Enriched Haircare Lines
Donna’s Recipe Debuted the Whipped Vanilla Cream Styling Capsule
Scalp-Healing Hair Travel Kits
Briogeo Boasts the Healthy Hair Besties Set
Reparative Biotech Haircare
Function of Beauty's SOS Custom Repair is Fueled by Biotechnology
Rapid Repair Hair Masks
Matrix's Instacure Mask Rebonds Hair & Reverses 92% of Damage with One Use
Shine-Enhancing Hair Sets
New Sleek Stylers Set Helps Achieve Polished Hair Effortlessly
Highly Hydrating Hair Masks
DESIGNME Boasts the Gloss.Me Treatment Hair Mask, Perfect for Winter
Accessible Luxury Haircare
CLOUD Shares Nourishing and Volumizing Haircare with Mindful Formulas
Holiday Vegan Hair Bundles
I.C.O.N. Releases a Three-Piece Vegan Holiday Hair Care Bundle
Haircare Gift Bundles
Kumo Luxe Has Introduced a Selection of Holiday Bundles
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
Pink Hair Drying Brushes
Calista's StyleDryer Pro is Available in a Pink Sand Color
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Triangular-Shaped Hair Brush Designs
Calista Launches the Triangl Pro Heated Detailer Brush
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Celebrity-Collaborative Hair Care
Rossano Ferretti is Launching a New Hair Line with Kiko Milano
Sporty Wig Adhesives
The Wonder Lace Bond Sport Edition Collection Caters to Athletic Women
Softening Haircare Collections
Kristin Ess Hair's Softening Collection Targets Dullness & Dryness
Textured Hair-Targeted Lines
REDKEN Introduced its Acidic Bonding Curls and Curl Stylers
Distinctive Hair Duo Sets
Biolage's Holiday Gift Sets are Curated for Different Hair Textures