Supportive Curly Haircare Products

Olaplex Bond Shaping Technology is a new patented update from the brand targeted towards consumers with curly hair of any type and texture to incorporate into their routine to support the needs of their tresses. The technology is formulated to help repair the internal structure of each strand, which will in turn help to reshape curl-forming bonds to lock them in place and thus support their natural profile. The technology is targeted towards consumers with wavy hair in the 2a to 2c range, curly in the 3a to 3c range and coily in the 4a to 4c range to deliver effective results after the first use.

Chief Executive Officer Amanda Baldwin spoke on the Olaplex Bond Shaping Technology saying, "We are so excited to bring this brand-new technology to the market with our new Bond Shaper Curl Rebuilding Treatment. Born in the hair salon, this is a groundbreaking innovation that is synonymous with Olaplex. With the release of our Bond Shaper products, we are excited to expand our professional service offerings and bring our unique Olaplex science and technology to the curl community, which is a highly engaged and underserved market, and where we are uniquely positioned to offer a new science-backed solution.”