The Batanaful Repairing Hair Mask Features a TikTok-Viral Ingredient
Laura McQuarrie — October 29, 2024 — Fashion
References: batanaful & cosmeticsbusiness
The Batanaful Repairing Hair Mask for all hair types is deeply hydrating and strengthening thanks to nourishing, protective ingredients like coconut oil, shea butter, cocoa seed butter, baobab seed extract and an up-and-coming haircare ingredient, batana oil.
According to data from TikTok Shop, there was a 168% increase in TikTok users searching for batana oil in early September. “Rosemary oil was the hair hack of the summer, but as we change seasons, there is a new must-have product flying on TikTok Shop and that is batana oil," says Emily Caine, Head of Beauty at TikTok Shop UK, “It’s no surprise either, as we move into the colder season our hair and scalp need all the love it can get, and the rich fatty acids in batana oil leave your hair strong, shiny and scalp protected.”
The Repairing Hair Mask is one new product from The Repair Range by Batanaful, which also includes a Repairing Shampoo.
According to data from TikTok Shop, there was a 168% increase in TikTok users searching for batana oil in early September. “Rosemary oil was the hair hack of the summer, but as we change seasons, there is a new must-have product flying on TikTok Shop and that is batana oil," says Emily Caine, Head of Beauty at TikTok Shop UK, “It’s no surprise either, as we move into the colder season our hair and scalp need all the love it can get, and the rich fatty acids in batana oil leave your hair strong, shiny and scalp protected.”
The Repairing Hair Mask is one new product from The Repair Range by Batanaful, which also includes a Repairing Shampoo.
Trend Themes
1. Rising Demand for Natural Haircare Ingredients - The significant increase in TikTok searches for batana oil reflects the growing consumer preference for natural and effective haircare solutions.
2. Seasonal Haircare Adaptation - Shifts in seasonal haircare needs, emphasized by changing ingredient focus like rosemary oil in summer and batana oil in colder months, highlight dynamic consumer behavior.
3. Social Media-driven Beauty Trends - The viral nature of haircare ingredients on platforms like TikTok demonstrates the profound impact of social media on consumer purchasing patterns.
Industry Implications
1. Haircare Products - Innovations in hair masks, shampoos, and other treatments are increasingly driven by consumer demand for natural and effective ingredients.
2. Social Media Retail - The rapid rise in search activity for specific ingredients on TikTok indicates a flourishing potential for social media-driven product marketing and sales.
3. Natural Beauty - The preference for naturally derived products in haircare reflects a broader trend in the beauty industry towards cleaner, non-toxic, and sustainable solutions.
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