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Personalized Connected Stylers

Clean the Sky - Positive Eco Trends & Breakthroughs

Dyson Airwrap i.d. Multi-Styler & Dryer Customizes Curl Styling

— August 15, 2024 — Tech
The Dyson Airwrap i.d. Multi-Styler & Dryer, Dyson's first connected beauty device, is now equipped with i.d. curl for an automated, personalized curling sequence. This Bluetooth-enabled smart styler considers user profile data like hair type, length and skill level, and with the press of a button, i.d. curl wraps, styles, and sets curls while controlling heat and airflow.

Since the needs of different curl types vary, the Dyson Airwrap i.d. is available in two options: Dyson Airwrap ID Multi-styler for Curly to Coily Hair T3-4 and Dyson Airwrap ID Multi-styler for Straight to Wavy Hair T1-2. Alongside the launch of Airwrap i.d., Dyson debuted three all-new attachments: a Conical Barrel for tighter, defined curls; a Wave+Curl Diffuser for improved natural curl patterns; and a Blade Concentrator for enhanced smoothness.
Trend Themes
1. Smart Hair Styling Devices - Devices like the Dyson Airwrap i.d. Multi-Styler leverage Bluetooth technology to deliver personalized styling experiences based on individual hair profile data.
2. Automated Beauty Tools - The i.d. curl feature streamlines the curling process by automating heat and airflow controls, catering to different hair types with precision and ease.
3. Customized Haircare Attachments - Attachments such as Conical Barrels and Wave+Curl Diffusers are designed to provide tailored haircare solutions, enhancing the versatility and effectiveness of styling tools.
Industry Implications
1. Beauty Technology - Intelligent devices that adapt to user needs are transforming the beauty industry by offering more precise and effective personal care solutions.
2. Consumer Electronics - Integration of smart features in everyday grooming tools is opening new avenues for innovation in the consumer electronics sector.
3. Haircare Products - The introduction of customizable device attachments creates opportunities for specialized haircare products that address unique styling requirements.
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