From apparel to soap, the February 2020 social good trends highlight the efforts that brands are making to draw attention to the issue of climate change and, in some cases, even reduce the consumer impact on the planet.
One of the most recent effects of climate change has been the massive fires spreading across Australia. To address this specific incident the beauty brand Lush Cosmetics created the Bush Animal Fund, which aims to provide first aid, rehabilitation, and habitat restoration. To collect funding, Lush is donating proceeds of the sales from its koala bear-shaped 'All The Wild THings' soap.
As the February 2020 social good trends reveal, another brand working on raising awareness of climate change is the Swedish circular marketplace Tradera. The brand recently launched the 'Face the Hidden Facts' campaign to highlight the devastating impact of the fashion industry on the planet and how it has exacerbated climate change.
Top 25 Social Good Ideas in February
From Wildlife Rescue Funds to Climate Change-Exposing Apparel:
Katherine Pendrill — Feb 22, 2020 — Social Good
25
Eco-Conscious Baby Brands
Eco Totz Boasts a Range of Grooming Products, Toys, Apparel & More
24
Traditional Gender-Neutral Parkas
Canada Goose Collaborated with Inuit Designers for Project Atigi
23
Mission-Driven Oat Milk Chocolates
Endangered Species Chocolate's New Bars are Made with Real Oats
22
Social Issue Design Projects
Korean Designer Chicho Cheon Relies on Color, Function, & Form
21
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
20
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
19
Charitable Limited Edition T-Shirts
Bungie's Fundraising T-Shirt is Designed for Australia
18
Awareness-Raising Gaming Skins
A Concept Artist Created a Firefighter Skin for Overwatch
17
Charitable Gaming Skins
League of Legends is Donating 100% of Proceeds from Dawnbringer Karma
16
Dog-Inspired Alphabet Drawings
‘An Alphabet of Dogs’ by Cielle Graham is Intricate
15
Social Good Gaming Tournaments
The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
14
Philanthropic Livestream Platforms
The St. Jude PLAY LIVE Receives Funding from Gamers Like DrLupo
13
Gaming Mental Health Partnerships
Tdoug Cockle Joins the Gaming Mental Health Charity
12
Awareness-Raising Video Games
Bushfire Rescue Tactics is Jezz Kabanov's Bushfire Recovery Effort
11
Wellness-Supporting Gaming Partnerships
Hitmarker & Gamer Advantage Work Together for Gamer Health
10
Provocative Gender Inequality Ads
Plan International Debuted the Powerful 'Girls First' Campaign
9
Charitable Tournament Partnerships
The Overwatch Twitch Rivals Charity Competition Gains Support
8
Charitable Week-Long Stream Events
Awesome Games Done Quick Breaks Its Fundraising Record
7
Fundraising Gaming Tournaments
UCI Hosted Super Smash Bros Ultimate Tournament for Giving Tuesday
6
Social Good Peanut Butters
Nerdy Nuts Lamington Peanut Butter Supports Australian Wildfire Relief
5
Gamer-Friendly Fundraising Platforms
Streamlabs Solves a Problem in Livestream Fundraising
4
Charitable Beauty Endorsements
Lena Headey Was Named a Global Ambassador for Haircuts4Homeless
3
Actor Safety Initiative Guides
Time's Up Released Guides to Help Actors Navigate Their Rights
2
Charitable One-Week Gaming Bundles
This Limited Edition Humble Bundle Will Go Towards Australia
1
Climate-Awareness Festive Ads
Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia
Related Ideas
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Social Good Sneaker Auctions
Canada Goose Steps Up for Polar Bear Conservation with Auction
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Nature-Inspired Home-Cleaning Products
Grove Co. Collaborates with The Nature Conservancy
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Holiday-Inspired Conservation Collections
WWF Launched Its Conservation Collection for Christmas
Bold Fashion Runway Statements
Madre Natura Introduces The Last Season Collection
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Plastic-Free Laundry Challenges
The Tru Earth Plastic Free July Challenge Reduces Household Waste
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Animal Welfare Initiatives
Max Mara Fashion Group Announced its Commitment to be Fur-Free
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Limited-Edition Bath Bomb Fundraisers
Lush Cosmetics Aims at Collecting $65,000
Canadian Eco Packaging Expansions
The Body Shop Recently Expanded its Refill Program to Canada
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Eco Charity Advent Calendars
eBay and This is Beauty Collaborated on a Sustainable Advent Calendar
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Eco-Friendly Indian Fashion
Latin Quarters Debuts a Stylish Capsule Using Sustainable Practices
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Outdoor Ecosystem Campaigns
Kodiak x Vital Ground Foundation Present the 'Keep It Wild' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Sustainable Zero Waste Initiatives
LILYSILK is Unveiling a Series of New Zero Waste Initiatives
Eco-Minded Denim Capsules
Bayeas Launches a New Climate-Conscious Denim Collection
All-Season Merino Tees
natclo Debuts with That One Tee: Ethically Eco-Friendly from New Zealand
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Climate Change Betting Apps
Climate Bet Lets Users Wager Points on Future Climate Predictions
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Ocean-Saving Crewnecks
Good for Sunday's Save the Ocean Bamboo Crewneck
Chance to win £10,000
Meet the Cornish upcycler inspiring people
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Sustainable Eurovision Capsules
LJMU Fashion Students are Designing a Sustainable Fashion Capsule
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Eco-Focused Esports Initiatives
GameSquare and Mastercard Tackle Deforestation with a New Game
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Polar Bear-supporting Collections
Kodiak's Keep It Wild Capsule Raised Money for the Polar Bears
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health