Hip hop music has permeated every aspect of popular culture, from fashion to jewelry and even race; white rappers like Eminem have proven that hip hop is colorblind. While many rappers and hip hop artists have marked their careers with calamity and crime, there are some bright spots.
For example, Eminem has done extensive charity work via the Eight Mile Association, Marshall Mathers Foundation and NineMillion.org, all of which benefit the education of at-risk youths. And 50 Cent's G-Unity non-profit donates to the Boys Choir of Harlem, Compton Unified School District, Teach for America, the Jam Master Jay Foundation, and Queensborough Community College.
Hip hop has also transcended into fashion, mostly through clothing lines headed up by enterprising rapperpreneurs. Eminem has Shady Ltd., Jay-Z has Rocawear, Nelly has Apple Bottoms, and LL Cool J has FUBU and Todd Smith. Beyond these clothing lines, hip hop artists have also loaned their infamous faces to sell other luxury goods like perfume and liquor.
Vibe Magazine recently named Eminem the best rapper alive, a distinction that has been met with a significant amount of criticism. Whether you agree with the voters who participated in the tournament-style polls or not, one thing's for sure: Hip hop is here to stay.
21 Rappervations
19
Fashion Designers as Rappers
Karl Lagerfeld, Armani, Versace & More for Harper's Bazaar
18
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
17
Rappers Launch Hyphy Juice Energy Drink
16
Hip Hop Fuels Surge in Men's Jewelry Market
15
MC Hammer to Outdance YouTube?
Former Rapper Launches DanceJam.com
14
When Hip Hop and Ballet Collide
13
Hip Hop Dating Parodies
LL Cool J for Old Spice Swagger
12
Eminem's Charity
11
Celeb Bling for Sale
Inaugural 'Hip Hop's Crown Jewels' Auction
10
Holy Hip Hop
Alexander Melamid's Rap Portraits
9
Nerdcore Hip Hop
The Next Stride in the Evolution of Rap
8
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
7
YouTube as a Fighting Ground for Rappers (Part 2)
Soulja Boy Trashes Ice-T
6
The Steering Wheel Rapper
Accessory Adds Rythm to Your Ride
5
Wrapper Writers
50 Cent, Snoop Dogg Publish Street Novels
4
Hip Hop Taxidermy
Nose Candy by BAST
3
Hip Hop Grannies
Dance Teams for Seniors
2
Hip Hop Meets Luxury
High End Hennessy Campaign
1
Hip Hop Karaoke
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Vinyl Record-Inspired Snowboards
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Album Launch Merch Collections
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Scent-Inspired Streetwear
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Artist-Backed Breakdancing Sneaker
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Music-Informed Fashion Collections
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Streetwear Awareness Initiatives
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Vibrant Monochromatic Lifestyle Shoes
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Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Music Culture-Fused Streetwear
Paper Planes Unveils its New Capsule for the Fall 2024 Season
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Hip-Hop-Commemorating Shoes
Timberland Launches a New Purple Boot Inspired by Hip Hop's Origins
Rapper-Themed QSR Merch
The Eminem x White Castle Collab is Limited-Edition
Limited-Edition Glass Water Bottles
evian Dropped Fountain of Youth Bottles with Pharrell Williams
Limited-Edition Hip-Hop Sodas
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AI Music Platforms
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Hip Hop Fashion Exhibitions
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Singer-Led Fashion Campaigns
Ian Brown Stars in New POUR HOMME and NEIGHBORHOOD Campaign
Chic Streetwear Fashion Collections
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Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Hip Hop-Honoring High-Top Sneakers
Nike Launches a New Air Force 1 High in a Classics Colorway
Festival-Backed Merch Collections
Levi's and Rolling Loud Boasts a Co-Branded Merch Collection
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Artist-Inspired Dynamic Basketballs
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Nightclub-Collaborative Graphic Streetwear
Carhartt WIP and Tresor Join on a Techno Alliance
AI Rap Generating Tools
The Rap Generator Creates Original Songs and Lyrics
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
High-End PB&J Spreads
One Jar at a Time, Styles PB&J Encourages Plant-Based Eating
Chic Modern Fashion Collections
Hugo X Les Benjamins Blends Eastern and Western Fashion
Mixed Media Collaborative Apparel
The Rolling Stones and MTV Drop a Graphic Capsule Collection
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Re-Released Fashion Collabs
H&M is Sharing Pre-Loved Styles from Guest Designer Collaborations
Motorsports Rapper Apparel
KSUBI x A$AP TyY Launch a Limited-Edition Denim Collection
Rapper-Inspired Clothing Collections
boohooMAN Collaborated with the American Rapper Toosii
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Limited-Edition Collector's Boxsets
PLEASURES Collaborates with Hat and Beard Press
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Rapper-Backed Fashion Capsules
Soulja Boy Releases a Fashion Collection with Sprayground
Abstract Artful Spring Streetwear
Hyo Isak Presents its New Range of Apparel for the SS23 Season
Hip-Hop-Inspired Sneakers
Nike Unveils Its Latest 'Run The Jewels x Nike SB Dunks' Sneakers
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
Rapper-Collaborative Luxury Outerwear
Lil Uzi Vert Joins Moncler Lunettes on a New FW22 Capsule
NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
Rapper-Honoring Skate Sneakers
Vans Honors Mac Miller with an Authentic Sneaker Model
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Rapper-Inspired Gold Grills
Rihanna Gets a Wu-Tang-Inspired Custom Grill from Jeweler Gabby Elan
Graffiti Artist-Collab Streetwear
JA ONE XTC Joins Awake NY On a New Range of Apparel
Rabbit-Themed Streetwear Capsules
Carrots and Freddie Gibbs Launch the 'Rabbits' Sublabel
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Refreshed Streetwear Collections
Billionaire Boys Club Goes Back to Its Roots for Spring 2023
Artistic Musician-Backed Merch
Pharrell's JOOPITER Label Launches the 'Just Phriends' Merchandise
Creative Music Community Initiatives
Awake NY and Marshall Join on the Live from Awake NY Project
Pop-Star Jewelry Collaborations
BTS Member Jin Becomes New Global Ambassador for Maison FRED
Rapper-Starring Anime Apparel
Logic and Crunchyroll Launch a Cowboy Bebop Apparel Collection
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Jazz-Inspired Apparel Collections
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Graphic-Centric Minimal Streetwear
Drama Call Presents a Look at its Newest Collection
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Canadian Rapper-Launched Fragrance Lines
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Artist-Led Music Streaming Stores
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Collaborative Archival Campaigns
Gap x Madhappy to Launch Exclusive 90s Collection
Rapper-Starring Fall Streetwear
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Cairo-Based Streetwear Lookbooks
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Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Rugby-Inspired Colorful Streetwear
99BYJMS Launches a New Collection Starring Rapper AntsLive
Collaborative Music-Driven Tees
Denim Tears and Clipse Unite for a New Collaborative Shirt Capsule
Heritage Varsity Jackets
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Rapper-Collab Juxtaposing Dynamic Sneakers
Megan Thee Stallion Presents Something for Thee Hotties
Physical Wearables Collections
Pharrell Williams Collaborates with Doodles to Launch a Capsule
Hip-Hop-Inspired Apparel Collections
Stüssy and Gang Starr Announced New Collaboration Collection
Weapon-Awareness Music
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Rapper-Approved Hair Styling Products
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Rapper-Approved Cannabis Brands
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Designer-Approved Western Apparel
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Canadian Hip-Hop Campaigns
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Honorary Toronto Capsules
OVO Unveils its 'Hometown Heroes Collection'
Slick Boxing Fashion Collection
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Genderless Court-Ready Apparel
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Celebratory Hip-Hop Collaborations
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Disaster Relief-Supporting Pr Initiatives
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Recycled Records Campaigns
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Rap Song-Inspired Pasta Sauces
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Nostalgic NFC-Enabled Sneakers
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Record-Breaking Drag Brunches
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Artist-Backed Joint Experiences
Rémy Martin and Usher Join Forces on the Life is a Melody Project
Artist-Supported Cannabis Series
Green Thumb Industries Introduces the RYTHM Artist Series
Stylish Rapper-Backed Merchandise
NBA Youngboy Debuts a New Capsule with Westside Merchandising
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Social Good Hoodies
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Activism-Focused Apparel Capsules
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Luxurious Spring-Ready Streetwear
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Pop Culture Presidency Campaigns
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Fandom-Exploring Sports Partnerships
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Avant-Garde Sporty Fashion Apparel
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Greek Life-Supporting Collections
Reebok Launches the 'Yard Love' Apparel Collection
Mom-Inspired Rap Generators
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Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Sporty Fashion Partnership Announcements
Slam Jam and Umbro Tease Their Upcoming Collaboration
Chinese Restaurant-Branded Fashion Lines
MR CHOW Launches Its Inaugural Clothing Collection
Engaging Rap Trivia Games
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Custom Rap Songs
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