Hip hop music has permeated every aspect of popular culture, from fashion to jewelry and even race; white rappers like Eminem have proven that hip hop is colorblind. While many rappers and hip hop artists have marked their careers with calamity and crime, there are some bright spots.
For example, Eminem has done extensive charity work via the Eight Mile Association, Marshall Mathers Foundation and NineMillion.org, all of which benefit the education of at-risk youths. And 50 Cent's G-Unity non-profit donates to the Boys Choir of Harlem, Compton Unified School District, Teach for America, the Jam Master Jay Foundation, and Queensborough Community College.
Hip hop has also transcended into fashion, mostly through clothing lines headed up by enterprising rapperpreneurs. Eminem has Shady Ltd., Jay-Z has Rocawear, Nelly has Apple Bottoms, and LL Cool J has FUBU and Todd Smith. Beyond these clothing lines, hip hop artists have also loaned their infamous faces to sell other luxury goods like perfume and liquor.
Vibe Magazine recently named Eminem the best rapper alive, a distinction that has been met with a significant amount of criticism. Whether you agree with the voters who participated in the tournament-style polls or not, one thing's for sure: Hip hop is here to stay.
21 Rappervations

19
Fashion Designers as Rappers
Karl Lagerfeld, Armani, Versace & More for Harper's Bazaar

18
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
17
Rappers Launch Hyphy Juice Energy Drink
16
Hip Hop Fuels Surge in Men's Jewelry Market
15
MC Hammer to Outdance YouTube?
Former Rapper Launches DanceJam.com
14
When Hip Hop and Ballet Collide
13
Hip Hop Dating Parodies
LL Cool J for Old Spice Swagger
12
Eminem's Charity
11
Celeb Bling for Sale
Inaugural 'Hip Hop's Crown Jewels' Auction
10
Holy Hip Hop
Alexander Melamid's Rap Portraits
9
Nerdcore Hip Hop
The Next Stride in the Evolution of Rap
8
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
7
YouTube as a Fighting Ground for Rappers (Part 2)
Soulja Boy Trashes Ice-T
6
The Steering Wheel Rapper
Accessory Adds Rythm to Your Ride
5
Wrapper Writers
50 Cent, Snoop Dogg Publish Street Novels
4
Hip Hop Taxidermy
Nose Candy by BAST
3
Hip Hop Grannies
Dance Teams for Seniors
2
Hip Hop Meets Luxury
High End Hennessy Campaign
1
Hip Hop Karaoke
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Artist-Backed Breakdancing Sneaker
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Music-Informed Fashion Collections
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Bianca Saunders & Farah Tapped Lee “Scratch” Perry's Legacy
Musician-Approved Streetwear
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Snoop Dogg Debuts Dogg Woods Signature Blunt Wraps
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Fine Art-Inspired Fashion
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Branded Energy Drink Events
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Hair Accessory Distribution Partnerships
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Music Culture-Fused Streetwear
Paper Planes Unveils its New Capsule for the Fall 2024 Season
Singer-Led Fashion Campaigns
Ian Brown Stars in New POUR HOMME and NEIGHBORHOOD Campaign
Rapper-Themed QSR Merch
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Limited-Edition Glass Water Bottles
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Streetwear Awareness Initiatives
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Limited-Edition Hip-Hop Sodas
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Rapper-Approved Product Campaigns
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Hip Hop-Honoring High-Top Sneakers
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Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Artist-Inspired Dynamic Basketballs
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Nightclub-Collaborative Graphic Streetwear
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Charitable Collaborative Fashion Lines
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AI Rap Generating Tools
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Juxtaposed Collab Elevated Fashion
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Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
High-End PB&J Spreads
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Chic Modern Fashion Collections
Hugo X Les Benjamins Blends Eastern and Western Fashion
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
AI Music Platforms
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Re-Released Fashion Collabs
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Motorsports Rapper Apparel
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Rapper-Inspired Clothing Collections
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Eco-Friendly Glam Fashion
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Streetwear-Informed Sporty Kits
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Empowering Fitness Campaigns
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Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Limited-Edition Collector's Boxsets
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Expansive Graphic-Detailed Streetwear
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Hip-Hop-Inspired Sneakers
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NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
Rapper-Honoring Skate Sneakers
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Musical NFC Hoodies
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Album-Inspired Clothing Capsules
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Rapper-Inspired Gold Grills
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Community-Honoring Graphic T-Shirts
AELIZA Joins New Currency on a Collaborative Tee
Hip-Hop Group-Approved Cookies
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Graffiti Artist-Collab Streetwear
JA ONE XTC Joins Awake NY On a New Range of Apparel
Basketball-Inspired Fashion Lines
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Artistic Musician-Backed Merch
Pharrell's JOOPITER Label Launches the 'Just Phriends' Merchandise
Creative Music Community Initiatives
Awake NY and Marshall Join on the Live from Awake NY Project
Weapon-Awareness Music
Logic's 'Iron Pipeline' Anthem Highlights the Gun Trafficking Crisis
Rapper-Starring Anime Apparel
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Branded Warm Clothing Donations
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Physical Wearables Collections
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Artist-Backed Joint Experiences
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Avant-Garde Sporty Fashion Apparel
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Mom-Inspired Rap Generators
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Engaging Rap Trivia Games
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