Pharrell Williams Collaborates with Doodles to Launch a Capsule
Grace Mahas — April 28, 2023 — Art & Design
References: doodles.app
Doodles, a next-gen lifestyle and digital media company rooted in web3, announced the beta launch of The Stoodio, where users can redeem their Pharrell Pack, a collection curated by Pharrell Williams in collaboration with his favorite brands: Adidas, BBC, Ice Cream, and Humanrace. The Stoodio enables users to dress their Doodles 2 avatar with digital wearables from the Pharrell Pack, creating their dream Doodle.
The Pharrell Pack contains three digital wearables, one redeemable, and one beta pass. Out of 300 packs, 48 will include a grail redeemable and matching grail wearable, while the remaining 252 packs will feature colored (non-green) Sambas as redeemables and exclusive level wearables.
Additionally, 12 fortunate Doodles will receive a redeemable for the extremely limited Pharrell 50th birthday edition green Sambas, which are exclusively for Pharrell's Phriends and Phamily and will not be available for sale elsewhere. More information about The Stoodio and Pharrell Pack can be found below.
The Pharrell Pack contains three digital wearables, one redeemable, and one beta pass. Out of 300 packs, 48 will include a grail redeemable and matching grail wearable, while the remaining 252 packs will feature colored (non-green) Sambas as redeemables and exclusive level wearables.
Additionally, 12 fortunate Doodles will receive a redeemable for the extremely limited Pharrell 50th birthday edition green Sambas, which are exclusively for Pharrell's Phriends and Phamily and will not be available for sale elsewhere. More information about The Stoodio and Pharrell Pack can be found below.
Trend Themes
1. Digital Wearables Fashion - The collaboration between Pharrell Williams and Doodles presents an opportunity for disruption in the digital wearables fashion industry.
2. Web3-based Lifestyle Platforms - The beta launch of The Stoodio by Doodles presents an opportunity for disruption in the web3-based lifestyle platforms industry.
3. Limited Edition Digital Collectibles - The extremely limited Pharrell 50th birthday edition green Sambas presents an opportunity for disruption in the limited edition digital collectibles industry.
Industry Implications
1. Fashion and Apparel - The digital wearables collection by Pharrell Williams and Doodles presents an opportunity for the fashion and apparel industry to incorporate digital wearables into their product offerings.
2. Web3-based Technology - The launch of The Stoodio by Doodles presents an opportunity for the web3-based technology industry to develop more innovative platforms for digital media and lifestyle services.
3. Collectibles and Memorabilia - The limited edition digital collectibles by Pharrell Williams and Doodles presents an opportunity for the collectibles and memorabilia industry to explore the potential of limited edition digital products.
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