Accessory Adds Rythm to Your Ride
Trendopoly — May 11, 2007 — Autos
References: worldlingo & ubergizmo
Bored driving back and forth to work every day? Then the Steering Wheel Rapper might be just the thing for you. It's a Japanese contraption that straps onto your steering wheel and features a great assortment of techno beats and sound effects to rap your way through traffic. Too bad that it's a driving hazard at the same time!
Implications - For the consumer who spends a lot of time on the road or stuck in traffic, clever inventions like this could definitely decrease boredom -- something that would ultimately be met with a great deal of enthusiasm. By putting themselves in the shoes of their target market, companies can better interpret what innovations might appeal to a consumer.
Implications - For the consumer who spends a lot of time on the road or stuck in traffic, clever inventions like this could definitely decrease boredom -- something that would ultimately be met with a great deal of enthusiasm. By putting themselves in the shoes of their target market, companies can better interpret what innovations might appeal to a consumer.
Trend Themes
1. In-car Entertainment - The trend of in-car entertainment is growing, creating opportunities for innovative accessories like the Steering Wheel Rapper to enhance the driving experience.
2. Personalized Driving Experience - Consumers are looking for ways to make their daily commute more enjoyable, leading to opportunities for personalized and customizable accessories like the Steering Wheel Rapper.
3. Multifunctional Car Accessories - There is a demand for car accessories that serve multiple purposes, such as providing entertainment and improving the driving experience, which creates opportunities for all-in-one gadgets like the Steering Wheel Rapper.
Industry Implications
1. Automotive Accessories - The automotive accessories industry can leverage the trend of in-car entertainment by developing innovative products that enhance the driving experience and cater to consumer preferences.
2. Audio Technology - The audio technology industry has an opportunity to create disruptive innovations by developing compact and portable devices like the Steering Wheel Rapper that provide immersive and customizable audio experiences during the commute.
3. Gaming and Entertainment - The gaming and entertainment industry can tap into the trend of personalized driving experiences by collaborating with automotive accessory companies to create unique gaming experiences for drivers, like integrating virtual reality or augmented reality elements into devices such as the Steering Wheel Rapper.
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