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Rapper-Branded Rolling Papers

Clean the Sky - Positive Eco Trends & Breakthroughs

Snoop Dogg Debuts Dogg Woods Signature Blunt Wraps

— March 4, 2025 — Marketing
Snoop Dogg made a splash at the CHAMPS 420 industry expo by launching his new Dogg Woods Signature Blunt Wraps and hosting an electrifying blunt-rolling competition. Known for his iconic love of blunts, Snoop has transitioned from his previous favorite wraps to introduce a premium product crafted from broadleaf tobacco and designed for a slow, smooth burn that enhances the flavor of cannabis or tobacco.

While the Dogg Woods Signature Blunt Wraps are accessible for both seasoned enthusiasts and beginners, Snoop Dogg also showcased a range of smoking accessories — including rolling papers, glass pipes, and hemp products — at the expo. All products are available on the rapper's lifestyle website, SWED.com. The site also debuted SWED Sessions, a podcast hosted by cannabis advocate Tammy Pettigrew, featuring interviews with Snoop and other industry celebrities.

Image Credit: Snoop Dogg
Trend Themes
1. Celebrity-backed Cannabis Products - The launch of Snoop Dogg's Dogg Woods Signature Blunt Wraps exemplifies the trend of celebrities leveraging their brand to create niche, premium cannabis products.
2. Premium Smoking Accessories - Dogg Woods opening its range to include rolling papers and glass pipes highlights an emerging market for high-quality, design-focused smoking accessories.
3. Lifestyle Brand Expansion - SWED.com's expansion to include podcasts and a diverse range of products illustrates how brands are creating holistic lifestyle experiences beyond traditional product lines.
Industry Implications
1. Cannabis and Tobacco Products - The collaboration of cannabis and tobacco in products like Dogg Woods Signature Blunt Wraps is fostering new innovation paths within the hybrid smoking products sector.
2. Celebrity-driven Brands - Celebrity endorsements and product lines, such as Snoop Dogg's, are gaining traction, leading to a shift in how traditional marketing strategies are approached across different industries.
3. Lifestyle and Wellness Platforms - Websites like SWED.com that combine retail with media content are disrupting traditional retail models by offering an integrated lifestyle and wellness experience.
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