PUMA and RHUDE Join Forces to Launch a Collaborative Range
References: highsnobiety
PUMA and RHUDE work in collaboration to celebrate the barbers in New York City, delivering a joint capsule of curated apparel that is inspired by barbershops. It highlights specially designed crests that make customers feel a part of the community. It also has iconic red and blue pinstripes that can be recognized from anywhere.
One of the standout items is the plush velour shirts that are adorned with matching pinstripe sets such as track jackets, shorts, and caps. Overall, it embodies a design language that is both classic and preppy. The footwear includes the PUMA Clyde in two premium iterations with a black and white colorway and tumbled leather construction. Branding is found on the tongue and rounded out with the PUMA Formstrip on the side.
Image Credit: PUMA
One of the standout items is the plush velour shirts that are adorned with matching pinstripe sets such as track jackets, shorts, and caps. Overall, it embodies a design language that is both classic and preppy. The footwear includes the PUMA Clyde in two premium iterations with a black and white colorway and tumbled leather construction. Branding is found on the tongue and rounded out with the PUMA Formstrip on the side.
Image Credit: PUMA
Trend Themes
1. Barbers-inspired Apparel - The collaboration between PUMA and RHUDE showcases a joint capsule of curated apparel that is inspired by barbershops, featuring specially designed crests and iconic red and blue pinstripes.
2. Velour Shirts - The plush velour shirts with matching pinstripe sets, including track jackets, shorts, and caps, offer a standout item in the collection.
3. Premium Clyde Footwear - The PUMA Clyde shoes in two premium iterations, with black and white colorways and tumbled leather construction, complete the collection.
Industry Implications
1. Fashion - The collaboration between PUMA and RHUDE in creating barbers-inspired apparel opens up opportunities for fashion brands to explore unique and themed collaborations.
2. Streetwear - The incorporation of velour shirts and matching pinstripe sets in the collection presents an opportunity for streetwear brands to leverage this classic and preppy design language.
3. Footwear - The premium iterations of the PUMA Clyde shoes in the joint capsule with RHUDE highlight opportunities for footwear brands to create exclusive and high-quality collaborations.
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