One Jar at a Time, Styles PB&J Encourages Plant-Based Eating
Laura McQuarrie — March 3, 2023 — Lifestyle
References: elevenmadisonhome & foodandwine
Rapper Styles P and Chef Daniel Humm of Eleven Madison Park decided it was time to give peanut butter and jelly an upgrade and created Styles PB&J. Humm told Food & Wine, "We're both using our platform to encourage incorporating a plant-based lifestyle, even if it is just one meal at a time."
Peanut butter and jelly is a staple in most household pantries, and it has been for generations, but this high-end take on a comforting classic. This two-in-one product is infused with maca protein and Farmacy For Life's Irish sea moss, offering even more nutrient-dense benefits. Additionally, this upleveled take on peanut butter and jelly in one jar helps to support Styles P and Chef Humm's work to boost community food accessibility via Eleven Madison Home's food truck, which donates meals to food-insecure communities in partnership with Rethink Food.
Peanut butter and jelly is a staple in most household pantries, and it has been for generations, but this high-end take on a comforting classic. This two-in-one product is infused with maca protein and Farmacy For Life's Irish sea moss, offering even more nutrient-dense benefits. Additionally, this upleveled take on peanut butter and jelly in one jar helps to support Styles P and Chef Humm's work to boost community food accessibility via Eleven Madison Home's food truck, which donates meals to food-insecure communities in partnership with Rethink Food.
Trend Themes
1. Plant-based PB&J - There is a growing trend of introducing plant-based alternatives to classic food products, opening opportunities for the creation of more innovative and sustainable food items.
2. Premium Comfort Foods - There is a trend towards premium and gourmet variations of comfort food classics, allowing for the creation of unique and upscale food products with added health benefits.
3. Socially Conscious Eating - There is a growing trend of consumers supporting food brands that promote social welfare and give back to the community, highlighting the need for businesses to integrate social consciousness into their products and mission.
Industry Implications
1. Food and Beverage - The food and beverage industry can create more upscale and nutritious options for established products to cater to changing consumer preferences.
2. Health and Wellness - The health and wellness industry can capitalize on the increasing demand for plant-based and nutrient-dense food options, encouraging businesses to develop innovative food products with better health benefits.
3. Social Entrepreneurship - Social entrepreneurship can leverage the trend of socially conscious eating and community outreach efforts, promoting sustainable and socially responsible business practices, especially in the food industry.
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