99BYJMS Launches a New Collection Starring Rapper AntsLive
London-based emerging streetwear imprint 99BYJMS launches a new rugby shirt collection just in time for the season. The brand first launched two years ago and has been delivering progressive looks across tracksuits, knitwear, and accessories. This time around, the new capsule is made up of rugby tops that are shown off in a campaign starring UK rapper AntsLive.
The backdrop features the streets of London accented with vibrant details that match some of the standout options in the range. It comes in abstract yellow and blue palettes and the shirts are made entirely from cotton for a soft feel. It comes in unisex sizing and features embroidered branding details at the chest section. It is rounded out with accessories including tote bags and shell caps.
Image Credit: @weaintboyz, hypebeast, 99tbsopn
The backdrop features the streets of London accented with vibrant details that match some of the standout options in the range. It comes in abstract yellow and blue palettes and the shirts are made entirely from cotton for a soft feel. It comes in unisex sizing and features embroidered branding details at the chest section. It is rounded out with accessories including tote bags and shell caps.
Image Credit: @weaintboyz, hypebeast, 99tbsopn
Trend Themes
1. Streetwear Fashion - The emergence of rugby-inspired colorful streetwear presents an opportunity for fashion retailers to tap into the growing trend and offer unique, eye-catching designs.
2. Unisex Apparel - The rise of unisex sizing in the new rugby shirt collection provides an opportunity for fashion brands to cater to a wider audience and challenge traditional gender norms in clothing.
3. Vibrant Aesthetic - The use of abstract yellow and blue palettes in the collection opens up opportunities for creative artists and designers to incorporate vibrant colors into their work and attract attention to their projects.
Industry Implications
1. Fashion and Apparel - The rugby-inspired streetwear collection introduces an avenue for fashion retailers to diversify their offerings and appeal to a broader customer base.
2. Music and Entertainment - The collaboration with UK rapper AntsLive in the campaign paves the way for music and entertainment brands to explore partnerships with emerging streetwear labels and capitalize on the close relationship between fashion and music.
3. Art and Design - The vibrant aesthetic showcased in the collection creates opportunities for artists and designers to explore bold and colorful creations that can be translated into various art forms, from paintings to digital illustrations.
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