Now we all know that clean is usually better, but these dirty innovations will show you that sometimes it’s okay to jump ship to the dark side. Dirty innovations come in the form of physical lack of hygiene (like dirty photo shoots and pre-stained shoes), or in the naughty form (like nude celebrities). Either, way it can be a little fun to get a little dirty. Enjoy, but clean up after!
Implications - A more rustic, unkempt aesthetic is attractive to today's consumer living in North America's often over-processed society. Essentially, a less than meticulous look is more realistic and will attract consumers from various different backgrounds. This makes a dirty aesthetic ideal for advertising.
19 Dirty Innovations
Unclean Everything, from Car Campaigns to Intentional Stains:
Andrew Robichaud — Aug 7, 2009 — Celebs
18
Dirty Makeovers
Will Courteney Cox's Dirty Photoshoots Revitalize Her Fame?
17
Wash Dirty Women
Sexy Lynx Marketing
16
Dirty Laundry Wines
The Rise of Shock Labels
15
Dirty Fashion Models and Perfect Timing
The DUMPED! Photoshoot by Meg Wachter
14
Filthy Environment Crusaders
“Dirty for Swain” Video Prompts Crazy Acts for Mother Ear
13
Dirty Car Art
Artist Goes Well Beyond Writing 'Clean Me'
12
Filthy Photography
Carter Smith's New Dirty Obsession
11
The Dirty Clothes Bus
10
Recycling Dirty Laundry
The Tea Shirt
9
Dirty Car Art Campaigns
Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival
8
Hotel Housekeeping Disaster
Dirty Drinking Glasses
7
In-House Garbage Dumps
Glamorizing Dirty Living Environments
6
Intentionally Stained Shoes
Customized Nike Air Force 1s with Dirty Distressed Denim
5
Pre-Dirtied Sneakers
Gold Goose Makes Clean White Shoes That Look Dirty
4
Robot Window-Washers
The Winboni Does Your Dirty Work for You
3
Permanently Dirty Decor
The Intentionally Dusty Table Will Never Have to Be Cleaned
2
Dish Sharing Deterrents
The Dirty Mug Keeps Co-workers Away With Fake Lipstick
1
Dirty Direct Marketing
Breeze Excel Tests Durability of Washing Detergent
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Perma-Dark Wash Denim
Levi's Stay Dark Technology Preserves the Color of Jeans
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Dirty-Resembling Luxe Undergarments
WILLY CHAVARRIA Presents the DIRTY WILLY UNDERWEAR
Vintage-Inspired Jewelry
theDirtyChic Launches Its Nostalgic 03 Collection
Fashion Collaborative Toy Cars
MSCHF's Hot Wheels Car is Packed with Dents and Scratches
Collaboration Laidback Boot Designs
The Todd Snyder x Clarks Originals Caravan Boot is Rustic
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Intentionally Unfinished Footwear Stores
Veja's Shoe Store in Madrid Has a Raw, Rough Interior
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Pre-Worn Paint-Splattered Sneakers
A-COLD-WALL* and Nike Join on the Air Max Plus Sneaker
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Clothing-Renewing Laundry Detergents
Dylon Detergent Gently Cleans and Revitalizes Clothes
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Denim-Wrapped Home Vacuums
Bless Grows its Jeansified Object Collection with a Vacuum
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Repurposed Patchwork Footwear
ReImagined by UGG Gives New Life to Leftover Leathers & Suedes
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Vibrant Collaborative Footwear Collections
Daniëlle Cathari Reimagines Clarks Originals' Wallabee
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Ultra-Slick Modern Apartment Interiors
Note Design Studio Works on the Cloudy Outlines Project
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Wastewater-Created Skincare Ranges
Serviceplan Innovation and Aizome Develop the new Wastecare
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Scrap Material Footwear
Merrell Created a Scrap Shoe Collection for Zero Waste Week
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Pre-Duct-Taped Shoe Designs
Vans Vault Takes the Pre-Distressed Footwear Style to the Next Level
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Travel-Inspired Handbag Capsules
These Patricia Nash Designs Bags Feature Vegetable Tans
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Refreshed Expressive Fashion Brands
The Cheap Monday Relaunch Retains Its Punk Aesthetics
Purposefully Stained Luxe Trousers
JORDANLUCA Unveils the Bizarre Pee Stain Denim Pants
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Disruptive Clean Beauty Brands
Polite Society Challenges the Idea That Clean Beauty is Boring
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Luxe Stain-Resistant Sheets
PeachSkinSheets' Stain-Resistant Fabric Technology Makes Cleaning Easy
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Artisanal Sunbleached Unique Footwear
JiyongKim Works on 1-1 Special Pairs of Clarks Shoes
Paint-Adorned Rugged Fashion Boots
MM6 Maison Margiela Presents a New 1460 8-Eyelet Boot
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Versatile Ultrasonic Cleaners
This Cleaner Helps to Get Rid Of Dirt At a Microscopic Level
Food Waste-Crafted Shoes
Frank and Oak Showcase a New Circular Zero-Waste Sneaker
Soda-Infused Coffee Drinks
Dun Bothers' Dunn Dirty’s are Now a Permanent Menu Addition
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Clean Gen Z Bodycare
NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Collaborative Beauty Collections
Nudestix Partners with Glamzilla for Limited-Edition Blush Kit
Edgy High-End Fashion Collections
Alexander Wang Debuts the Ultra-Edgy Garage Collection
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Culturally Inspired Fragrances
This New Superdry Fragrance Comes in Two Expressions
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Playfully Patterned Adventurewear
TNF x Yinka Ilori Inspires Optimism No Matter the Weather
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Relatable Genderless Fragrances
NOYZ Makes Fragrances Inspired by Real Stories & Raw Feelings
Sustainable Stonewashed Denim
GUESS AIRWASH Makes Classic Stonewashed Styles Eco-Friendly
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Beige-Toned Resin-Coated Footwear
Poliquant Designed Custom Desert Trek and Wallabee
Lighting-Restoring Studios
skinflint Restores Vintage Lighting for Homes, Restaurants and Shops
Chunky Patterned Sneaker Models
Clints Introduces the Oasis Wild-Cats Sneaker Model
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Customizable Dirty Soda Shops
Swig Customizes Sodas with Cream, Flavored Syrups & More
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
British Vintage-Tinged Streetwear
Yardsale Presents its Latest Collection of Retro Looks
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Neutral Tonal Spring Streetwear
Carhartt WIP Opts for Neutral Light Tones for SS24 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Vibrant Furniture Collections
Unform Studio Unveils Its Inaugural Furniture Collection
Luxe Minimalist Home Cleaners
The Laundress Introduces a New Luxury Cleaning Product Capsule
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Worldly Paint Collections
Dstrezzed x We are WOW Makers Shares Travel-Inspired Hues
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Australian Body Care Launches
Urban Jungle Beauty Launches Two New Personal Care Products
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Nature-Inspired Outdoor Shoe Designs
Notre & Salomon Present an Overview of the Salomon XT-4 Model
Savory Cocktail Dips
An Elegant Bar Order Inspired Chelsea Living Room's Dirty Martini Dip
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Co-Branded Sneaker Care Foams
Reshoevn8r x OxiClean Dropped a Sneaker + Hat Foam Cleaning Solution
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Dishwashing Station Art Exhibitions
WE ARE ONA and Crosby Studios Presents the Dish Pit
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Natural All-Purpose Cleaners
Zum's All Purpose Cleaner Comes in Four Nature-Inspired Scents
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video