Gold Goose Makes Clean White Shoes That Look Dirty
Shelby Lee Walsh — May 30, 2009 — Fashion
Buying white shoes is always a task. It's impossible not to feel awkward when you first wear them, as they are glowingly white in a brand new in-your-face sort of look. Golden Goose has now literally put themselves in your shoes and created a pre-dirtied white sneaker.
This Gold Goose sneaker is the perfect way to get a grungy, dirty look while staying clean.
Implications - Hipster/bohemian style gains its cultural cachet in going against accepted social norms and priding itself on 'authenticity.' Part of being authentic means looking the part -- products that show the outward signs of wear and tear stand alone as a form of your visible history with a product. Products that speed the process along or remove it altogether can benefit from exploiting this subcultural norm.
This Gold Goose sneaker is the perfect way to get a grungy, dirty look while staying clean.
Implications - Hipster/bohemian style gains its cultural cachet in going against accepted social norms and priding itself on 'authenticity.' Part of being authentic means looking the part -- products that show the outward signs of wear and tear stand alone as a form of your visible history with a product. Products that speed the process along or remove it altogether can benefit from exploiting this subcultural norm.
Trend Themes
1. Pre-dirtied Products - Opportunity for creating pre-dirtied versions of various products to appeal to consumers seeking authentic, lived-in looks.
2. Authenticity Marketing - Opportunity for brands to market their products as authentically worn and grungy, appealing to the hipster/bohemian subculture.
3. Retro Aesthetic - Opportunity for brands to tap into the trend of nostalgic, vintage-inspired fashion by offering pre-dirtied versions of their products.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for pre-dirtied products by offering a range of pre-distressed clothing, accessories, and footwear.
2. Home Decor - Home decor brands can explore the concept of pre-dirtied furniture and decor items to cater to the aesthetic preferences of consumers looking for an authentic, worn-in look in their homes.
3. Consumer Electronics - Consumer electronics brands can embrace the trend of pre-dirtied electronics by creating retro-styled devices that have the appearance of wear and tear, offering a unique and nostalgic experience to consumers.
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