Dirty Rainbow by Born to Stand Out Follows the Color Spectrum
Laura McQuarrie — June 18, 2024 — Fashion
References: en.borntostandout & fragrantica
Dirty Rainbow by Born to Stand Out is an all-gender fragrance that pairs classic rainbow florals with twisted, shadowed green ivy to convey a "symphony of defiance." This floral, fruity and warm spicy fragrance was released in celebration of Pride Month and it supports individuality, the ongoing fight for equality, rebellion and freedom. As the brand describes, "This isn't a polite pride scent; it pulses with life, with individuality, with a touch of dirty rebellion."
The six-note fragrance follows the color spectrum, beginning with red saffron, orange blossom, yellow peach, green ivy, blue lavender and purple violet. This powerful embodiment of celebration and empowerment is packaged in the brand's stark, sleek white bottle with a rainbow heart and a sentiment that encapsulates its bold, defiant nature.
The six-note fragrance follows the color spectrum, beginning with red saffron, orange blossom, yellow peach, green ivy, blue lavender and purple violet. This powerful embodiment of celebration and empowerment is packaged in the brand's stark, sleek white bottle with a rainbow heart and a sentiment that encapsulates its bold, defiant nature.
Trend Themes
1. Gender-neutral Fragrances - Fragrances that transcend traditional gender boundaries by blending both classic and unconventional notes are showcasing a shift towards inclusivity and freedom in personal care products.
2. Pride-themed Products - Products specifically designed to celebrate and support the LGBTQ+ community, like Dirty Rainbow, reflect a growing market engagement with social causes.
3. Multi-note Fragrances - Fragrances that incorporate a variety of notes to create complex and unique scent profiles are pushing the boundaries of traditional perfumery.
Industry Implications
1. Personal Care - An increasing focus on gender-neutral and socially conscious products signals a shift towards more inclusive and purpose-driven personal care.
2. LGBTQ+ Market - Expanding product lines to cater to and support the LGBTQ+ community reveals underlying economic and cultural trends in pride representation and advocacy.
3. Luxury Goods - Innovative fragrance compositions and visually striking packaging are becoming key differentiators in the competitive luxury goods industry.
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