Customized marketing can be the best way to reach out to the public. While witty commercials and grandiose billboards get the point across, sometimes skipping the middle man and going straight to the customer can be the best route. These customized marketing campaigns show that brands sometimes do know what makes the consumer tick.
Publicity stunts are fun, but more than just being fun they're extremely informative. It's one thing for Google to put a commercial on the air telling people why they're the best search engine in the planet, it's another thing to have somebody shave and color their hair with Google's brand.
Customized marketing has proven to be extremely effective just about every time it's been used, even if only to a small group of people. What it does show though, is that companies do care about the customer every once in a while.
13 Customized Marketing Campaigns
These Customized Campaigns Push Company Connection to Consumers:
Michael Baxter — Apr 3, 2014 — Marketing

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Car Customization Sites
Ferrari's Site Lets You Build a Customized Sports Car California T Model

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Custom Denim Embroidery Events
The Levi's x Clea Lala Collab Features Personal Embroidered Denim
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Customized Cookie Lounges
The Oreo Trending Vending Lounge Serves up Food for Thought
10
Secretive Car-Swapping Initiatives
The Porsche Blind Trade Lets Participants Roll the Dice
9
Visiting Chef Pasta Ads
The Sleepover Chef Spends the Night with New Yorkers and Cooks Them Pasta
8
Interactive Gaming Promo Campaigns
This Marketing Campaign Makes Use of Augmented Reality Shooters
7
Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes
6
Personalized Bubble Gum Branding
Orbit Spotlight Series Creates Customized Packages for Customers
5
Customized Flight Websites
Flighthappy Looks Past the Best Prices and Aims to Please in Other Ways
4
People-Miniaturizing Campaigns
The Coca-Cola 'Mini-Me' Campaign Shrinks People Using 3D Printing
3
Passport-Activated Beer Fridges
Molson Brings Back Its 'I Am Canadian' Tagline for a New Campaign
2
Complimentary Communicating Dispensers
Kenneth the Talking Vending Machine Gives Out Free Coffee
1
Immersive Cruise Campaigns
Grand Central Marketing Recreated a Cruise Experience Onshore
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Auto-Focused AI Marketing Tools
Dealer Creative AI Boosts Social Media Content for Dealerships
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Home Personalization Campaigns
The ‘New Beginnings’ Campaign Focuses on Personalizing Homebuilding
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Restaurant Marketing Platforms
Cheff Connect Helps Restaurants Create Custom Marketing Emails
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Personalized Cover Letters
CustomCV Creates Tailored Cover Letters For Each Job Effortlessly
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Autonomous Marketing Tools
Skott Creates and Posts Automated Social and Blog Content Year-Round
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Springtime Housewares Campaigns
The Dunelm 'The Home of Bringing in Spring' Campaign is Refreshing
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing