The Levi's x Clea Lala Collab Features Personal Embroidered Denim
Laura McQuarrie — December 18, 2013 — Marketing
References: levi & makethetrendz
Levi’s teamed up with Clea Lala, a young Parisian graphic designer to embroider denim for an interactive event at its Champs Elysées flagship location.
The opportunity brings a chance for people to purchase a Levi’s jean shirt, pair of pants or a jacket in store and have it customized with a personal drawing or message. The combination of Lala’s talents as an artist and embroiderer bring gorgeous results that seem perfectly at home on the pieces of Levi’s clothing.
There is a dedicated space for this event in the Champs Elysées store, which is ongoing Thursdays and Fridays evenings until December 28th. Since the embroidery process takes time, embroidered denim pieces from the Levi’s x Clea Lala collection are all the more special, since there’s probably not too many of them around.
The opportunity brings a chance for people to purchase a Levi’s jean shirt, pair of pants or a jacket in store and have it customized with a personal drawing or message. The combination of Lala’s talents as an artist and embroiderer bring gorgeous results that seem perfectly at home on the pieces of Levi’s clothing.
There is a dedicated space for this event in the Champs Elysées store, which is ongoing Thursdays and Fridays evenings until December 28th. Since the embroidery process takes time, embroidered denim pieces from the Levi’s x Clea Lala collection are all the more special, since there’s probably not too many of them around.
Trend Themes
1. Custom Embroidery Events - Interactive events where customers can personalize clothing items with bespoke embroidered designs. This trend provides opportunities for companies to enhance customer experiences and add unique value to products.
2. Collaborative Design Partnerships - Partnerships between fashion brands and talented graphic designers or artists that result in radical new designs and products. This trend offers opportunities for companies to add diversity and freshness to their product offerings.
3. Limited Editions and Exclusivity - The creation of exclusive, limited edition products generates demand and provides unique value to consumers of high-end fashion. This trend creates opportunities for companies to create brand loyalty and drive brand awareness.
Industry Implications
1. Fashion Industry - The fashion industry, specifically brands looking to create unique, personalized and exclusive fashion offerings for customers.
2. Retail Industry - The retail industry, more specifically companies leveraging interactive, personalized experiences within their storefronts to drive sales and customer loyalty.
3. Art and Design Industries - The art and design industries, specifically designers and artists looking for collaborations and the opportunity to showcase new, innovative work within the fashion industry.
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