Kenneth the Talking Vending Machine Gives Out Free Coffee
Meghan Young — August 23, 2012 — Lifestyle
Almost everyone can appreciate a free cup of coffee--free being the operative word, not coffee--but when paired with an interactive dispenser such as Kenneth the Talking Vending Machine, the experience is just that much better. Taking interactive ad campaigns to a whole new level, this public dispenser only gives out complimentary coffee if a person does what Kenneth says.
Conceived by Leo Burnett, Kenneth the Talking Vending Machine was commissioned by U.K. coffee company Kenco Millicano. Its newest employee has been stationed at Soho Square in London where 'he' shouts at passersby to stop and do something for him, be it a little jig, hug or other random acts. If they do it, they would get to enjoy a hot cup of joe on the house.
Conceived by Leo Burnett, Kenneth the Talking Vending Machine was commissioned by U.K. coffee company Kenco Millicano. Its newest employee has been stationed at Soho Square in London where 'he' shouts at passersby to stop and do something for him, be it a little jig, hug or other random acts. If they do it, they would get to enjoy a hot cup of joe on the house.
Trend Themes
1. Interactive Dispensers - Opportunity for businesses to incorporate interactive ad campaigns into their promotions with dispensers that give out free products with an engaging experience.
2. Positive Reinforcement Campaigns - Open up possibilities for businesses to incentivize customers with free products through positive reinforcement and interactive engagement.
3. Customized Audio Prompts - Integration of customized audio prompts in dispensers when a customer performs a specific action for distribution of free products increases customer interaction and engagement with the brand.
Industry Implications
1. Food and Beverage - Incorporation of interactive dispensers in the food and beverage industry can encourage customer engagement and build brand loyalty with free product offerings and positive reinforcement campaigns.
2. Advertising and Marketing - Interactive dispensers that provide free products with an engaging experience can be utilized in advertising and marketing, offering companies diverse ways to promote their brand messaging in public spaces.
3. Retail and Hospitality - Customized audio prompt-equipped dispensers can be utilized in retail and hospitality industries to provide unique interactive and reward-based experiences that encourage customers to linger longer, building both brand awareness and customer loyalty.
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