Ferrari's Site Lets You Build a Customized Sports Car California T Model
Laura McQuarrie — July 28, 2014 — Autos
References: car-configurator.ferrari & luxuo
Being able to own a customized sports car is the pinnacle of luxury and to open up the experience of everyone, Ferrari launched an online tool where you can build your dream version of the Ferrari California T. The online configurator is loaded with options, including everything from specifications for paint color to rim types, doors and the coloring of the car's interior.
After making its debut at the 2014 Geneva Motor Show, the car is now available to purchase for about $320,500. In addition to being extremely speedy, the car is also more efficient and eco-friendly than previous models. As well, the ability to customize your own version of the California T will definitely pique the interest of auto enthusiasts.
After making its debut at the 2014 Geneva Motor Show, the car is now available to purchase for about $320,500. In addition to being extremely speedy, the car is also more efficient and eco-friendly than previous models. As well, the ability to customize your own version of the California T will definitely pique the interest of auto enthusiasts.
Trend Themes
1. Online Car Customization - The rise in popularity of online car customization tools offers an opportunity to disruptive companies to create more intuitive and immersive experiences for car enthusiasts.
2. Luxury Car Customization - The trend towards luxury car customization, exemplified by Ferrari, shows that there is a market for exclusive and personalized products in the automotive industry.
3. Eco-friendly Luxury Cars - The eco-friendly features of luxury cars, such as the Ferrari California T, indicate that there is a growing market for sustainable and high-performing vehicles.
Industry Implications
1. Automotive Industry - The customization trend offers opportunities for car manufacturers and dealerships to expand their product offerings and appeal to a wider range of customers.
2. Software Industry - The development of online configurators creates opportunities for software companies to offer innovative and user-friendly solutions for car customization.
3. Luxury Goods Industry - The trend towards personalized and exclusive products in the automotive industry creates opportunities for luxury brands to enter the high-end car customization market.
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