The Sleepover Chef Spends the Night with New Yorkers and Cooks Them Pasta
Laura McQuarrie — October 21, 2013 — Marketing
References: facebook & creativecriminals
Amsterdam's '72andSunny' created 'The Sleepover Chef,' an interesting advertisement for Garofalo Pasta. The premise is simple enough, Lele, an Italian comes to New York City with three goals: find New Yorkers, cook them the best meal ever and sleep over at their house.
This proves to be more difficult and his forwardness is met by apprehension. Lele is unsuccessful until he goes to visit Lynsay Reynolds, a New York food blogger. He shows Lynsay and her guests the most authentic way to cook Garofalo Pasta.
Lele is comical to watch, but it would be a whole other experience to have in person. By visiting the Facebook page for Garofalo Pasta and answering why Lele should come and cook for you, you just may get a visit from the Italian chef.
This proves to be more difficult and his forwardness is met by apprehension. Lele is unsuccessful until he goes to visit Lynsay Reynolds, a New York food blogger. He shows Lynsay and her guests the most authentic way to cook Garofalo Pasta.
Lele is comical to watch, but it would be a whole other experience to have in person. By visiting the Facebook page for Garofalo Pasta and answering why Lele should come and cook for you, you just may get a visit from the Italian chef.
Trend Themes
1. Interactive Advertising - Creating unique and interactive advertising campaigns that feature interesting characters like 'The Sleepover Chef' creates greater engagement opportunities.
2. Social Media Promotion - Utilizing social media platforms like Facebook to promote a brand's unique advertising campaign and encourage user participation can drive greater brand loyalty and engagement.
3. Authenticity Marketing - Focusing on the authenticity of a brand's products and incorporating it into their advertising campaigns can attract consumers who prioritize locally-sourced and artisanal experiences.
Industry Implications
1. Food and Beverage - Incorporating unique characters and experiences into food and beverage advertising campaigns can drive greater brand awareness and encourage trial among consumers.
2. Advertising and Marketing - Companies specializing in advertising and marketing can benefit from incorporating interactive and experiential marketing tactics into their campaigns to create greater brand engagement and loyalty.
3. Social Media - As consumers become more reliant on social media platforms in their daily lives, creating interactive and engaging social media promotions can help drive brand awareness and engagement.
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