The popularization of social media tools such as Facebook, iPhone and iPad apps have allowed for these brewski interactions to gain popularity.
With innovations like boozin' social media stunts, a great campaign by Heineken that utilized social media to invite your friends to party to booze expiration apps, the tech phenomenon of beer-friendly apps and social media interactions continue to grow. Brewski interactions keep getting better and better.
Consumers have a strong desire to feel an interaction with their beer brand of choice. By creating helpful apps and social media tools that promote an interactive relationship, companies will have consumers viewing the brew more positively. With these brewski interactions, beer companies have an opportunity to take inspiration and spin it into their own brand.
14 Brewski Interactions
From Boozin' Social Media Stunts to Social Networks for Beer Drinkers:
14
Boozin' Social Media Stunts
Heineken Bluetooth Bottle Opener Creates a Facebook Event for You
13
Brew Finder Apps
The Stella Artois 'Le Bar Guide' App Leads You to Your Favorite Beer
12
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
11
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
10
Interactive Virtual Beer
The iPint for iPhones
9
Social Networks for Beer Drinkers
BrewSocial
8
Binge Boozing iPhone Apps
The DrinkTracker Keeps Track of Your Alcohol Intake
7
iPad Brew Trackers
The Yelp Kegmate Can Monitor All Aspects of Your Drinking
6
Free Beer Apps
The Budweiser Ice Cold Index Relies on the Weather for Pricing
5
Booze Expiration Apps
The MiBeerAge 1.1 Helps You Shop and Drink Fresh
4
Happy Hour Hybrid Sports
Budweiser Poolball Combines Favorite Activities into One
3
DIY Brewery Apps
The iBrewMaster is for Samuel Adams Hopefuls
2
Multimedia Malt Monitors
The 'iPod Beer Tap Tab' Tracks Your Alcoholic Intake
1
iPhone Apps for Boozers
Merges Robots And iPhones And Beers... Oh My
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Beer Preference Test Kits
The Heineken Choice Uses Science to Decipher Beer Preferences
Automated Beer-Brewing Systems
The iGulu F1 Home Brewing Machine Offers One-Click Functionality
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
Boycott-Supporting Phone Apps
Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Compostable Single-Use Beer Cups
The BioPak Beer BioCup is Targeted Towards Stadiums and More
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Smart Beer Makers
The iGULU S1 Smart Beer Maker is Set to Transform Home Brewing
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Collaboration Bison Grass Beers
Żubrówka Polish Bison Grass Beer is Available from Beer52
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Alcohol-Free Subscription Partnership
Kit NA Brewing Partners with HelloFresh for Deliveries
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Efficiency-Enhancing Craft Beverage Software
Ekos and GoTab Enter a Strategic Partnership
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
AI-Recommended Wine Apps
Sippd Debuts an AI-Powered Wine App That Influences Purchasing Decisions
Community-Oriented Meetup Apps
The 'Flying Pig' App Connects People for Hanging Out
Matchmaking Dating Apps
The 'Cheers' Dating App Incorporates Friend into the Experience
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Deftly Balanced Oktoberfest Lagers
This Lager Taps Into Traditional & Modern Brewing Techniques
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Intimate Social Media Websites
Bubbl Widget Builds a Small Online Community of Close Friends
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Personalized Mixology Apps
Sloshed Creates Cocktail Recipes Based on Ingredients You Have on Hand
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Gamer Organization Apps
Skich Debuts New Features for its Tinder-Style Game Recommendation App
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Loyalty-Focused BBQ Apps
Sonny's BBQ Debuts a Mobile App Alongside an Exclusive Rewards Program
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it