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Collaboration Bison Grass Beers

Clean the Sky - Positive Eco Trends & Breakthroughs

Żubrówka Polish Bison Grass Beer is Available from Beer52

— November 14, 2023 — Lifestyle
Żubrówka Polish Bison Grass Beer is being offered exclusively through the Beer52 craft beer subscription service as a premium libation from the heritage vodka brand. The beer is crafted with the essence of bison grass and celebrates the ingredient to achieve an impressive profile that includes notes of vanilla, almond, coconut and lavender. The beer will be featured in Beer52's December edition subscription box, which is making its debut on November 18 and will be showcased alongside a number of additional products from Polish craft brewers to honor their prowess.

Managing Director at Paragon Brands Chris Jones commented on the Żubrówka Polish Bison Grass Beer saying, "The new Żubrówka Bison Grass Wheat Beercombines the much loved, distinctive taste you’d expect from Żubrówka with Beer52’s imaginative brewing style. We’re thrilled to introduce a craft beer that is infused with 500 years of Polish tradition and spirit, saluting the rich heritage of the Żubrówka brand with an exciting new beer that is sure to appeal to vodka and beer lovers alike.”
Trend Themes
1. Craft Beer Subscription - The exclusive offering of Żubrówka Polish Bison Grass Beer through Beer52's subscription service demonstrates the trend of craft beer subscription services.
2. Heritage Brand Expansion - The launch of Żubrówka Polish Bison Grass Beer by the vodka brand reflects the trend of heritage brands expanding into new product categories.
3. Ingredient-driven Brewing - The use of bison grass in the brewing process of Żubrówka Polish Bison Grass Beer highlights the trend of ingredient-driven beer production.
Industry Implications
1. Craft Beer - The exclusive offering of Żubrówka Polish Bison Grass Beer through Beer52's subscription service highlights the potential for collaboration between craft beer and vodka brands.
2. Heritage Spirits - The expansion of the Żubrówka brand into beer indicates a potential growth opportunity for heritage spirits brands to diversify their product offerings.
3. Ingredient-based Products - The use of bison grass in the brewing process of Żubrówka Polish Bison Grass Beer showcases the potential for ingredient-based products in the beer industry.
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