As immersive brand pop-ups increase in frequency and size, new takes on classic event concepts are emerging to the delight of consumers. From tranquil gin pop-ups in botanic gardens to customer appreciation yoga events in-store, brands are targeting overworked, busy consumers by providing them with unexpected moments of delight.
Often popping up in places where consumers would find themselves during their daily routine, these brand activations serve as a great opportunity for product education and face-to-face interaction with individuals.
A great example of this is the relaxation-focused station Zappos hosted recently at Wanderlust Festival. The yoga-themed 'Escape' booth provided a space to practice yoga, get their hair done, visit the apothecary bar or rejuvenate while enjoying some healthy juice.
23 Relaxing Brand Pop-Ups
From Rejuvenating Festival Stations to Enchanting Garden Pop-Ups:
Rebecca Byers — Jan 20, 2016 — Marketing
23
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
22
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
21
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
20
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
19
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
18
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
17
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
16
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
15
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
14
Boozy Bath Pop-Ups
This Pop-Up Event by 'Bathstore' Brings Champagne Bubble Baths to Consumers
13
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
12
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
11
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
10
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
9
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
8
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
7
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
6
Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
5
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
4
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
3
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
2
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
1
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Eco-Friendly Retail Pop-Ups
Stella McCartney's Ibiza Pop-Up Uses Recycled Wood; Efficient Lighting
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Drugstore Beauty Pop-Ups
Physicians Formula's Glambulance Vehicle Featured Dermatologists
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Festival-Ready Fashion Rentals
The Festival Closet by IHG x Pickle Lets Guests Rent Looks for Free
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Desert-Inspired Boutique Pop-Ups
Amouage Hosted an Omani Desert Pop-Up in L.A.
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Brick-and-Mortar Collectibles Stores
POP MART Debuted Its First Permanent Store in the Netherlands
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Botanical Lab Beauty Stores
L’OCCITANE Launched a Multi-Sensory Store Featuring Five Zones
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Zen-Inspired Experiential Retail Concepts
One Golden Thread Opens Its Innovative Space
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Luxurious Branded Pop-Up Events
The St. Regis Toronto & Tom Ford Have Partnered on a Luxe Event
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
Pop-Up Luggage Retail Activations
This Antler Retail Pop-Up is at Selfridges London
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
Nature-Reconnecting Art Installations
Birkenstock Presents the Highwood Installation
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Garden-Themed Activewear Capsules
MoveActive's Garden Party Collection is Eye-Catching
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Festival-Inspired Fragrances
Natura Captured Molecules at Music Events to Make Two Fragrances
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Up-Cycled Glamping Experiences
ekō Solutions Expands to Poplar Point Lakeside Park
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
Immersive Night-Market Skincare Events
Glow Recipe Brings its Night Market Pop-Up to NYC
Virtual Brand Fragrance Experiences
L'Occitane en Provence Launches a Line of Summer Fragrances
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Unique Wedding Pop-Up Events
Pearle Weddings is Hosting an Event in Late August in Toronto
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Sporty Resort Capsules
Paper x Four Seasons Hampshire Host a Soft Pastel Pop-Up
Experiential Tea Pop-Ups
The House of Caramelised Biscuit Immersed Guests in a New Brew
Designer Beach Resort Experiences
Dolce & Gabbana Italian Beach Club Pop-Up Unveils New Colorway
Poetry-Inspired Retail Activations
LUSH Oxford Street Welcomes The Poetry Pharmacy
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Luxe Body Care Pop-Ups
The Hermès Le Bain Pop-Up is a Holt Renfrew Exclusive Event
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Fresh-Frozen Herb Brands
Dorot Gardens Has Unveiled a Rebrand Centered Around Its New Tagline
Post-Concert Beauty Services
Biossance Partners with the St. Regis Toronto to Enhance Relaxation
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Parkside Luggage Pop-Ups
BÉIS Camp is Popping Up Near Four National Parks
Music Festival Fabric Installations
Do Lab Created a Range of Fabric Mushrooms at Coachella
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Timeless Footwear Pop-Up Boutiques
The Sergio Rossi Pop-Up Store Opened in Cannes
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Immersive Garden Bar Experiences
BLOOM Explores America's First Botanical Garden in NYC
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Luxury Brand Spa Takeovers
Dior Offers Exclusive Wellness Experience at the Beverly Hills Hotel
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Summer Patio Pop-Ups
The Sol Patio+ Provides a Comfortable Place to Wait for a Table
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Sensitive Skincare Pop-Ups
The Outset Sensitive Skin Clinic Pop-Up Shares Ultra-Gentle Skincare
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Sustainable Festival Pop-Ups
Barbour and Oxfam Debut a Sustainable Rental Pop-Up at Glastonbury
Cannabis Festival Collaborations
STIIZY Teams Up with Outside Lands on a New Festival Activation
Eco-Friendly Artisan Markets
The ChoZen Artisan Market is a New Eco-Conscious Event in Sebastian
Natural Remedy Experiences
The THAYERS Pop-Up in London Spotlights the Brand's Witch Hazel Toner
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Ultra-Green Deadstock Stores
The Kisarazu Concept Store is Deeply Rooted in Sustainable Practices
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Tennis-Themed Pop-Ups
The Rubens At the Palace Hosts 'Sweet Serve' to Celebrate Wimbledon