This Antler Retail Pop-Up is at Selfridges London
Michael Hemsworth — May 10, 2024 — Business
References: antler & retailtimes
This Antler retail pop-up has been launched at Selfridges London on the Lower Ground floor that coincides with the luggage brand's 110th anniversary and celebrates its latest collection.
The retail activation showcases the Antler Icon Collection and encourages shoppers to take a closer look at their various luggage styles. The experience also features open cases that showcase the brand's Packing Cubes, while a rack with accessories like straps and tags encourage shoppers to create their own personalized look. The whole retail setup is built with sustainably sourced oak wood and is capable of being reconfigured to make it reusable in future pop-ups across the UK.
Antler Managing Director Kirsty Gleene spoke on the Antler retail pop-up saying, "As one of our strategic wholesale partners I’m delighted to see the new Icon collection launch in Selfridges London. Our new Icon collection represents the perfect merging of style and practicality, a result of the brand’s 110 years of experience as the British travel brand.”
Image Credit: Antler
The retail activation showcases the Antler Icon Collection and encourages shoppers to take a closer look at their various luggage styles. The experience also features open cases that showcase the brand's Packing Cubes, while a rack with accessories like straps and tags encourage shoppers to create their own personalized look. The whole retail setup is built with sustainably sourced oak wood and is capable of being reconfigured to make it reusable in future pop-ups across the UK.
Antler Managing Director Kirsty Gleene spoke on the Antler retail pop-up saying, "As one of our strategic wholesale partners I’m delighted to see the new Icon collection launch in Selfridges London. Our new Icon collection represents the perfect merging of style and practicality, a result of the brand’s 110 years of experience as the British travel brand.”
Image Credit: Antler
Trend Themes
1. Sustainable Retail Experiences - Exploring sustainable materials and reconfigurable setups for future pop-up activations.
2. Personalized Shopping Encounters - Encouraging shoppers to interact with customizable luggage accessories and create unique looks.
3. Anniversary Collection Showcases - Showcasing special collections to commemorate brand milestones and engage customers.
Industry Implications
1. Retail Design - Innovating retail spaces with interactive and eco-friendly elements for engaging customer experiences.
2. Travel Accessories - Enhancing travel accessory offerings with personalized options to cater to diverse consumer preferences.
3. Luxury Goods - Introducing limited-edition collections and exclusive experiences to drive brand loyalty and customer engagement.
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