The need for increased action and awareness for local and worldwide social causes is rising, and the August 2022 social good trends spotlight the most innovative inniaitives.
One notable example from the August 2022 social good trends comes from 'Roses for Every Body.' The campaign is tackling the lack of body diversity on the reality series 'The Bachelor' and is led by Jenna Vesper from the Bachelor recap podcast Date Card. Vesper asserts that, in the two decades the franchise has been on air and with more than a thousand contestants, only two of the contestants identify as plus size. Roses For Every Body is calling for "fat inclusion" for the next season of The Bachelor.
Another intriguing example comes from the Boston Bruins and its 2022-23 Diversity and Inclusion Scouting Mentorship Program. The program focuses on mentoring and elevating students and individuals from underrepresented communities so that they can pursue a career in hockey in the future.
Top 45 Social Good Trends in August
From Hockey-Focused DEI Programs to Body-Inclusive Reality TV:
Grace Mahas — Aug 13, 2022 — Social Good
45
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
44
Cannabis Brand Clothing Boutiques
The Beboe Boutique is a Dedicated Store for Comfortable Clothing
43
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
42
AI-Powered Dating Apps
iris Uses AI Algorithms to Match Users Based on Personal Preferences
41
Industrial-Inspired STEAM Buildings
WilkinsonEyre Designed an Arts and Engineering Building
40
Body-Inclusive Reality TV Ads
'Roses for Every Body' Advocates for Body Diversity on the Bachelor
39
Parkinson's-Safe Pill Bottles
The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok
38
Trash-Converting Snack Campaigns
The Seanack Project Gamifies Litter Collection on the Beach
37
Displaced Community Villages
Tosin Oshinowo Has Designed the Ngarannam Village in Nigeria
36
Footwear Aquarium Partnerships
BLUEVIEW Announced a Partnership with Monterey Bay Aquarium
35
Socially Progressive Skate Shoes
Nike and FroSkate Launch a Vibrantly Color-Blocked SB Dunk High
34
Cancer Research Vehicle Auctions
Bentley Created a One-Off Continental GT to Auction for Cancer
33
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
32
Billionaire-Shaped Ice Pops
MSCHF Eat the Rich Ice Pops are Available for Three Days Only
31
Gender-Inclusive PC Accessories
Logitech Launched the 'Aurora Collection' in New Colorways
30
Accessible Burger Packaging
The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand
29
Statement-Making Pollinator Campaigns
Lush Cosmetics Launched a Campaign for Pollinator Week
28
Empowering Bra-Branded Initiatives
WonderBra's #ShareTheWonder Will Support Canadian Charities
27
Charitable Lavender Farm Festivals
Hereward Farms Lavender Festival Will Be Held on August 13th
26
Bioprinted Corneal Implants
Precise Bio Teamed up with Carl Zeiss Meditec to Address Corneal Needs
25
Charity-Supporting Makeup Kits
The Laura Geller Makeup Essentials Kit Has Fran Drescher's Faves
24
African American Conceptual Denim
The Levi’s x Denim Tears Collaboration Pays Homage to Africa
23
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
22
Branded Thought-Provoking Podcasts
Lush's The Sound Bath Focuses on Conversations That Matter
21
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
20
Sustainable Fabric Initiatives
Burberry Relaunches the 'ReBurberry Fabric Programme'
19
Actionable Veteran Metaverse Homing
This Metaverse Village to Provide Real Veterans Housing
18
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
17
Dual ID Alcohol Deliveries
DoorDash Debuts a Two-Step ID Verification Process for Ordering Alcohol
16
Athlete-Backed Social Good Campaigns
LeBron James and LIFEWTR Aim to Help People Thrive
15
Rapper-Backed Charitable NFTs
Ja Rule's The Painted House Debuts Its 'Black Is Beautiful' NFTs
14
Female Space Exploration Campaigns
Land Rover Launches New 'Future Astronaut' Campaign with CNN
13
Charitable Snack NFTs
Vegan Rob Launched the 'VRT' NFT to Support Those in Need
12
Progressive Home Collections
Homebox's 'The Hidden Collection' is Dedicated to Domestic Workers
11
Restaurant-Owned Charities
The Taco Bell Foundation will Raise $100 Million by 2026
10
Inclusive Esports TV Shows
Prime Video's 1UP Shows the Challenges Women Face in Competitive Gaming
9
Refugee-Supporting Protein Bars
KIND Launches Limited Edition Bars in Support of CHOOSE LOVE
8
Distiller Tree Planting Initiatives
Redwood Empire Whiskey Has Planted 500,000 Trees
7
Fake News Spotting Courses
MediaWise Launches Free Text Message Course Called 'Find Facts Fast'
6
Social Good Beard Contests
The Wahl 'Benevolent Beards' Contest Supports Goodwill Endeavors
5
Textural Cancer-Fighting Sneakers
KangaROOS Launches the 'GAMMA+' Sneaker for Cancer Awareness
4
Firefighter-Supporting Beer Initiatives
Coors Banquet Launches the Protect Our Protectors Program
3
Branded First Responder Initiatives
Convenience Store Industry Unites to Honor "Hometown Heroes"
2
Ukraine-Benefiting Collaborative Beers
This Pale Ale Helps Direct Funds to Ukrainian Refugees
1
Hockey-Focused DEI Programs
The Boston Bruins Announce the 2022-23 Diversity and Inclusion Program
Related Ideas
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Social Good Sneaker Auctions
Canada Goose Steps Up for Polar Bear Conservation with Auction
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
AI-Inspired Digital Art Programs
Scorpios and HOFAA Gallery Introduce 'Evolving Perspectives'
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Designer-Forward Blanket Collections
In2Green Collaborates with Well-Known Artists and Designers
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Everyday Athlete Campaigns
Halo Top Rewards Halo Top Athletes with Light Ice Cream
Speed Dating Diners
The Real Matches Are Back Campaign Champions Ease & Authenticity
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Cooling Solution Contests
Bliss Skincare Offers Consumers a Chance to Have Ac Bills Paid
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Plant-Based Breakfast Challenges
Silk's Feel Planty Good Challenge Winner Gets Breakfast for Life
Inclusive Sporting Initiatives
Neurodiversity Celebration Week is Supporting Neurodiverse Sports
Premium Hockey Collaborations
NHL, Fanatics and lululemon Team Up for a New Fan Collection
Athleisure Style Influencers
Reebok Ambassador Angel Reese Wins 2024 FNAA Style Influencer
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Supermodel-Approved Lifestyle Collaborations
waterdrop Partners with Rosie Huntington-Whiteley
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Charitable Cannabis Initiatives
nUera Debuts Its Doobies for Boobies Campaign in October
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Inclusive Collaborative Swimwear
Gillette Venus Taps The Saltwater Collective for the New Swimwear
Hockey Fan Cosmetic Campaigns
e.l.f. Cosmetics' EYES.LEAFS.FACE. Connects with Female Sports Fans
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Inclusive Soccer Watch Parties
Hisense Partners with Safe-Hub Berlin for Inclusive Watch Parties
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Adventure-Ready Activewear Collections
Rose Boreal's Pioneers Line Blends Functionality with Style
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Month-Long Global Rowing Challenges
Dark Horse Rowing Calls Attention to Rowvember 2024
Revived Hockey Programs
The Anchorage Girls High School Hockey Program is Re-Launching
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Pride Month Campaign Extensions
Nivea Proud In Your Skin Campaign Was Extended
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Esports Data-Based Deals
Bayes Esports Debuts a New Data Supplying Deal with the Esports World Cup
Youth Esports Safety Initiatives
British Esports Partnered with the NSPCC on a Series of Events
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Disco-Inspired Toronto Events
Rosé Disco is Coming Back Again This August
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
LGBTQ Mentorship Programs
Queer Women of Esports Supports LGBTQ Gamers In Need of Mentoring
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Charitable Fitness Collaborations
HYROX Partners with GiGi’s Playhouse to Increase Awareness