The need for increased action and awareness for local and worldwide social causes is rising, and the August 2022 social good trends spotlight the most innovative inniaitives.
One notable example from the August 2022 social good trends comes from 'Roses for Every Body.' The campaign is tackling the lack of body diversity on the reality series 'The Bachelor' and is led by Jenna Vesper from the Bachelor recap podcast Date Card. Vesper asserts that, in the two decades the franchise has been on air and with more than a thousand contestants, only two of the contestants identify as plus size. Roses For Every Body is calling for "fat inclusion" for the next season of The Bachelor.
Another intriguing example comes from the Boston Bruins and its 2022-23 Diversity and Inclusion Scouting Mentorship Program. The program focuses on mentoring and elevating students and individuals from underrepresented communities so that they can pursue a career in hockey in the future.
Top 45 Social Good Trends in August
From Hockey-Focused DEI Programs to Body-Inclusive Reality TV:
Grace Mahas — Aug 13, 2022 — Social Good

45
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns

44
Cannabis Brand Clothing Boutiques
The Beboe Boutique is a Dedicated Store for Comfortable Clothing
43
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
42
AI-Powered Dating Apps
iris Uses AI Algorithms to Match Users Based on Personal Preferences
41
Industrial-Inspired STEAM Buildings
WilkinsonEyre Designed an Arts and Engineering Building
40
Body-Inclusive Reality TV Ads
'Roses for Every Body' Advocates for Body Diversity on the Bachelor
39
Parkinson's-Safe Pill Bottles
The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok
38
Trash-Converting Snack Campaigns
The Seanack Project Gamifies Litter Collection on the Beach
37
Displaced Community Villages
Tosin Oshinowo Has Designed the Ngarannam Village in Nigeria
36
Footwear Aquarium Partnerships
BLUEVIEW Announced a Partnership with Monterey Bay Aquarium
35
Socially Progressive Skate Shoes
Nike and FroSkate Launch a Vibrantly Color-Blocked SB Dunk High
34
Cancer Research Vehicle Auctions
Bentley Created a One-Off Continental GT to Auction for Cancer
33
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
32
Billionaire-Shaped Ice Pops
MSCHF Eat the Rich Ice Pops are Available for Three Days Only
31
Gender-Inclusive PC Accessories
Logitech Launched the 'Aurora Collection' in New Colorways
30
Accessible Burger Packaging
The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand
29
Statement-Making Pollinator Campaigns
Lush Cosmetics Launched a Campaign for Pollinator Week
28
Empowering Bra-Branded Initiatives
WonderBra's #ShareTheWonder Will Support Canadian Charities
27
Charitable Lavender Farm Festivals
Hereward Farms Lavender Festival Will Be Held on August 13th
26
Bioprinted Corneal Implants
Precise Bio Teamed up with Carl Zeiss Meditec to Address Corneal Needs
25
Charity-Supporting Makeup Kits
The Laura Geller Makeup Essentials Kit Has Fran Drescher's Faves
24
African American Conceptual Denim
The Levi’s x Denim Tears Collaboration Pays Homage to Africa
23
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
22
Branded Thought-Provoking Podcasts
Lush's The Sound Bath Focuses on Conversations That Matter
21
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
20
Sustainable Fabric Initiatives
Burberry Relaunches the 'ReBurberry Fabric Programme'
19
Actionable Veteran Metaverse Homing
This Metaverse Village to Provide Real Veterans Housing
18
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
17
Dual ID Alcohol Deliveries
DoorDash Debuts a Two-Step ID Verification Process for Ordering Alcohol
16
Athlete-Backed Social Good Campaigns
LeBron James and LIFEWTR Aim to Help People Thrive
15
Rapper-Backed Charitable NFTs
Ja Rule's The Painted House Debuts Its 'Black Is Beautiful' NFTs
14
Female Space Exploration Campaigns
Land Rover Launches New 'Future Astronaut' Campaign with CNN
13
Charitable Snack NFTs
Vegan Rob Launched the 'VRT' NFT to Support Those in Need
12
Progressive Home Collections
Homebox's 'The Hidden Collection' is Dedicated to Domestic Workers
11
Restaurant-Owned Charities
The Taco Bell Foundation will Raise $100 Million by 2026
10
Inclusive Esports TV Shows
Prime Video's 1UP Shows the Challenges Women Face in Competitive Gaming
9
Refugee-Supporting Protein Bars
KIND Launches Limited Edition Bars in Support of CHOOSE LOVE
8
Distiller Tree Planting Initiatives
Redwood Empire Whiskey Has Planted 500,000 Trees
7
Social Good Beard Contests
The Wahl 'Benevolent Beards' Contest Supports Goodwill Endeavors
6
Fake News Spotting Courses
MediaWise Launches Free Text Message Course Called 'Find Facts Fast'
5
Textural Cancer-Fighting Sneakers
KangaROOS Launches the 'GAMMA+' Sneaker for Cancer Awareness
4
Firefighter-Supporting Beer Initiatives
Coors Banquet Launches the Protect Our Protectors Program
3
Branded First Responder Initiatives
Convenience Store Industry Unites to Honor "Hometown Heroes"
2
Ukraine-Benefiting Collaborative Beers
This Pale Ale Helps Direct Funds to Ukrainian Refugees
1
Hockey-Focused DEI Programs
The Boston Bruins Announce the 2022-23 Diversity and Inclusion Program
Related Ideas
Olympic Gymnast-Backed Cosmetic Brands
Jordan Chiles is Hero Cosmetics' 2025 Brand Ambassador
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
AI-Inspired Digital Art Programs
Scorpios and HOFAA Gallery Introduce 'Evolving Perspectives'
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Designer-Forward Blanket Collections
In2Green Collaborates with Well-Known Artists and Designers
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
K-Beauty Gen Z Creator-Camps
EQQUALBERRY x The Glow House Partner for an Influencer Initiative
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Speed Dating Diners
The Real Matches Are Back Campaign Champions Ease & Authenticity
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Athleisure Style Influencers
Reebok Ambassador Angel Reese Wins 2024 FNAA Style Influencer
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Premium Hockey Collaborations
NHL, Fanatics and lululemon Team Up for a New Fan Collection
Cult Beauty Retail Partnerships
Rhode Will Launch at Sephora, Marking Its First Retail Expansion
Beauty Brand-Supported Basketball Partnerships
Sephora Canada Becomes Partner of the Toronto Tempo
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Canadian-Specific Beauty Creator Programs
Sephora Canada Introduced its 'Sephora Squad Canada'
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Inclusive MOBA Tournament Series
The Equal Esports Cup Returns for a League of Legends Event
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Hockey Fan Cosmetic Campaigns
e.l.f. Cosmetics' EYES.LEAFS.FACE. Connects with Female Sports Fans
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Inclusive Soccer Watch Parties
Hisense Partners with Safe-Hub Berlin for Inclusive Watch Parties
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Social Change-Promoting Skateboarding Programs
DGK Highlights Its Saved by Skateboarding Program
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Collaborative Fitness Initiatives
BÉIS x [solidcore] Partner for the 'BÉIS Sport Collection'
Adventure-Ready Activewear Collections
Rose Boreal's Pioneers Line Blends Functionality with Style
Philanthropic Housing Initiatives
The RONA Foundation Boasts the 'Build from the Heart' Program
Figure Skater-Backed Beauty Collections
Black Radiance Joins Forces with Starr Andrews
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Month-Long Global Rowing Challenges
Dark Horse Rowing Calls Attention to Rowvember 2024
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Esports Data-Based Deals
Bayes Esports Debuts a New Data Supplying Deal with the Esports World Cup
Revived Hockey Programs
The Anchorage Girls High School Hockey Program is Re-Launching
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Canadian Non-Profit Organization-Supporting Campaigns
RONA Foundation Debuts Build from the Heart
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Youth Football-Empowering Initiatives
Sidoo Family Giving Supports Battle at the Border Tournament
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Disco-Inspired Toronto Events
Rosé Disco is Coming Back Again This August
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Female-Led Techno Nights
RaveDAO is Staging an Event at Dubai's Terra Solis by Tomorrowland
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
LGBTQ Mentorship Programs
Queer Women of Esports Supports LGBTQ Gamers In Need of Mentoring
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Emerging Esports Talent Programs
Krafton India Esports Unveils a New 'Rising Star' Program
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Kindness-Focused Charity Initiatives
The Chevrolet Good Deeds Cup is Back for Another Season
Women’s Hockey Star Apparel
CCM Hockey and Erin Ambrose Expand Their Partnership
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event