Logitech Launched the 'Aurora Collection' in New Colorways
Colin Smith — July 27, 2022 — Tech
Logitech launched a new series of computer accessories and gaming peripherals named the 'Aurora Collection.' This collection includes mice, headsets, keyboards, mousepads, wrist rests, and more, all in a new Aurora-themed colorway. The items are available in a bright salmon-pink color and are two-toned with white accents. For example, the earpads on the headset are salmon while the headrest is white, and the keys on the Aurora Keyboard are a mix between salmon and white.
The full collection is available in a complete bundle for $640 USD, or each item is available individually at prices that range from $80 to $150 based on the selected item. On top of being available in new colors, the Aurora Collection has full RGB support, allowing gamers to personalize their gear even more to express their favorite vibes.
Image Credit: Logitech
The full collection is available in a complete bundle for $640 USD, or each item is available individually at prices that range from $80 to $150 based on the selected item. On top of being available in new colors, the Aurora Collection has full RGB support, allowing gamers to personalize their gear even more to express their favorite vibes.
Image Credit: Logitech
Trend Themes
1. Gender-inclusive Colorways - Companies can offer more computer accessories and gaming peripherals in gender-inclusive colorways as a way of offering greater diversity and equanimity in their product offerings.
2. Personalized Gear - RGB support reflects demand for personalization in gaming accessories and peripherals, and offers opportunities for businesses to create new product lines with individualized features.
3. Pre-packaged Collections - The Aurora Collection's bundle offering is a trend that allows companies to maximize customer convenience by streamlining the purchasing experience for accessories and peripherals.
Industry Implications
1. Computer Accessories - Companies can innovate by expanding product lines to offer computer accessories in new color offerings that reflect changing social values and inclusivity.
2. Gaming Peripherals - As gaming continues to grow in popularity, businesses have the opportunity to explore developing gaming peripherals that reflect personalization trends and feed consumer demand for unique accessories.
3. E-commerce - Pre-packaged collections can improve the shopping experience customers expect and ramp up e-commerce potential by delivering convenience and simplicity in product lines.
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