DoorDash Debuts a Two-Step ID Verification Process for Ordering Alcohol
Niko Pajkovic — July 20, 2022 — Tech
References: doordash & techcrunch
Food delivery and takeout platform DoorDash has announced the launch of a new safety feature designed to make sure that customers ordering alcohol deliveries are of legal drinking age. The new in-app safety measure will require DoorDash deliverers to scan customers' IDs with the DoorDash app, confirming their identity and age, before handing them their booze.
Previously, DoorDash customers only needed to show their physical IDs to a delivery person. The new feature will work in conjunction with the app's already-existing in-app pre-order ID verification tool. The new two-step verification process has already been piloted by the company in a handful of states, including Dallas, Maimi, Pheonix, and Seattle, and will now be rolled out across the entire country.
“With today’s announcement of two-step or dual ID verification, we’re setting a new industry standard for responsible alcohol delivery,” said Erik Ragotte, DoorDash’s general manager of alcohol, in a statement. “The new safety measures will help ensure alcohol is delivered to people over the age of 21. We will continue to innovate and find even more ways to promote responsible alcohol delivery.”
Image Credit: DoorDash
Previously, DoorDash customers only needed to show their physical IDs to a delivery person. The new feature will work in conjunction with the app's already-existing in-app pre-order ID verification tool. The new two-step verification process has already been piloted by the company in a handful of states, including Dallas, Maimi, Pheonix, and Seattle, and will now be rolled out across the entire country.
“With today’s announcement of two-step or dual ID verification, we’re setting a new industry standard for responsible alcohol delivery,” said Erik Ragotte, DoorDash’s general manager of alcohol, in a statement. “The new safety measures will help ensure alcohol is delivered to people over the age of 21. We will continue to innovate and find even more ways to promote responsible alcohol delivery.”
Image Credit: DoorDash
Trend Themes
1. Dual ID Verification - Adoption of two-step verification for age verification in alcohol delivery by food delivery companies.
2. In-app ID Verification Tools - Implementation of in-app age verification tools for safer and responsible alcohol delivery in the food delivery industry.
3. Responsible Alcohol Delivery - Growing emphasis on responsible and legal alcohol delivery in the food delivery industry.
Industry Implications
1. Food Delivery - Implementation of dual ID verification and in-app ID verification tools for responsible alcohol delivery in food delivery services like DoorDash.
2. Alcohol Delivery - Advancements in dual ID verification and in-app age verification for safer and legal alcohol delivery by businesses like DoorDash.
3. Retail - Adoption of in-app age verification tools in retailers that provide alcohol delivery services for safer and responsible transactions.
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