The Wahl 'Benevolent Beards' Contest Supports Goodwill Endeavors
Michael Hemsworth — July 23, 2022 — Marketing
References: us.wahl & drugstorenews
The Wahl 'Benevolent Beards' contest is a new initiative from the grooming brand focused on encouraging male consumers to do good and show off their facial hair at the same time. The campaign had male consumers send in videos demonstrating the various benevolent acts they've performed, which has resulted in five finalists chosen. The grand prize winner will receive $20,000 for himself and $5,000 for his charity along with the Wahl Man of the Year moniker.
Division Vice President at Wahl Steven Yde commented on the Wahl 'Benevolent Beards' contest saying, "We were blown away by the inspirational entries and loved learning about the positive impact of so many deserving charities. It was incredibly difficult to narrow the finalists down to just five, and we can’t wait to see how the public responds to each of these worthy men.”
Division Vice President at Wahl Steven Yde commented on the Wahl 'Benevolent Beards' contest saying, "We were blown away by the inspirational entries and loved learning about the positive impact of so many deserving charities. It was incredibly difficult to narrow the finalists down to just five, and we can’t wait to see how the public responds to each of these worthy men.”
Trend Themes
1. Social Good Contests - Grooming brands can initiate similar contests to encourage customers to support social causes while promoting their brands.
2. Crowdsourced Philanthropy Campaigns - Brands can leverage the power of social media to encourage customers to participate in crowdsourced philanthropy campaigns and create a buzz around their brand.
3. Charitable Branding Campaigns - Companies can create charitable branding campaigns that encourage customers to participate in philanthropic activities that can make a difference in the world.
Industry Implications
1. Grooming Industry - Grooming brands can leverage similar campaigns to encourage customers to showcase their grooming skills while doing social good for their communities.
2. Social Media Industry - Social media platforms can create tools and features to facilitate crowdsourced philanthropy campaigns and help companies and their customers drive positive social impact.
3. Branding and Marketing Industry - Branding and marketing companies can help brands create effective philanthropy campaigns that engage customers, promote brand awareness, and drive sales while doing good for the community.
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