The Laura Geller Makeup Essentials Kit Has Fran Drescher's Faves
Michael Hemsworth — August 10, 2022 — Marketing
References: laurageller & drugstorenews
This Laura Geller makeup essentials kit has been launched as part of a continued partnership with actress Fran Drescher to offer consumers everything they need to create an everyday look.
The kit includes some of Drescher's favorite products including the Spackle Perfecting Primer in Ethereal Rose, Always There Waterproof Mascara, Kajal Eyeliner, a Dual-Ended Blush + Bronzer Precision Brush and Blush-N-Bronze Marbleized 2-in-1. The kit is presently available for purchase online with consumers able to pick one up for $79.
The Laura Geller makeup essentials kit also provides consumers with a way to support a good cause with 20% of the proceeds from the sales going towards the Cancer Schmancer Foundation. The limited-edition makeup kit will only be around while supplies last.
The kit includes some of Drescher's favorite products including the Spackle Perfecting Primer in Ethereal Rose, Always There Waterproof Mascara, Kajal Eyeliner, a Dual-Ended Blush + Bronzer Precision Brush and Blush-N-Bronze Marbleized 2-in-1. The kit is presently available for purchase online with consumers able to pick one up for $79.
The Laura Geller makeup essentials kit also provides consumers with a way to support a good cause with 20% of the proceeds from the sales going towards the Cancer Schmancer Foundation. The limited-edition makeup kit will only be around while supplies last.
Trend Themes
1. Charitable Makeup - The trend of including charitable giving within makeup products presents an opportunity for brands to improve their CSR efforts while appealing to socially conscious consumers.
2. Limited-edition Kits - The trend of launching limited-edition makeup kits allows brands to create a sense of urgency and exclusivity, driving sales and creating brand loyalty.
3. Celebrity Collaborations - The trend of collaborating with celebrities gives makeup brands the opportunity to leverage the celebrity's fan base to drive sales and create buzz around new products.
Industry Implications
1. Makeup - The makeup industry can leverage the trend of charitable giving to increase sales, improve brand image, and attract socially conscious consumers.
2. Non-profit - Non-profit organizations can leverage collaborations with beauty brands to increase awareness and raise funds for their causes.
3. Celebrity Endorsement - The trend of celebrity collaborations in the makeup industry presents an opportunity for influencers to expand their brand and reach, while also earning revenue through partnerships.
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