These April 2015 cosmetics trends range from beauty e-consultations to food-based makeup lines that feature no harmful chemicals or added preservatives. The cosmetic industry's recent focus on artistry means that minimalism has been replaced with looks that are more theatrical in their appearance.
While designers are experimenting with textures, masks and artistic motifs on the runway, top fashion publications are also highlighting whimsical makeup applications rather than wearable ones.
On the retail front, affordable makeup brands are also recognizing this artistic market shift and are collaborating on film-inspired beauty lines and electric-hued collections that cater to a niche market.
Growing through convergence, a business pattern discussed in the New York Times Bestseller 'Better & Faster: The Proven Path to Unstoppable Ideas', these April 2015 cosmetics trends prove that reinvention, co-branding and adaptability are all ways that one can succeed in today's fast paced world.
Top 50 Cosmetics Trends in April
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49
Beauty Transformation GIFs
Elle Muliarchyk Playfully Captures Dramatic Makeovers
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48
Vibrant Geometric Tattoos
David Cote's Bold Body Ink Turns People into Walking Art Galleries
47
Artistic Makeup Photography
Sunday Times Style‘s Painted Lady Editorial Features Vibrant Cosmetics
46
Plastic Mask Runways
The AW15 Undercover Plastic Surgery Runway Screams Youthful Beauty
45
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
44
Pouting Beauty Portraits
Design Scene's Donna Exclusive Features Newcomer Donna V
43
Homemade Underarm Bars
This DIY Deodorant Project Contains Healthy and All-Natural Ingredients
42
Eerie Two-Faced Makeup
The Jacquemus AW15 Collection Reflects on Society's Double Standard
41
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
40
Digital Makeup Artists
MODA by Foreo 3D Prints Complete Cosmetic Looks in 30 Seconds
39
Neon Eyeshadow Editorials
Volt Magazine's Primavera Beauty Story Boasts Colorful Cosmetics
38
Abstract Art Manicures
Fall For DIY's Brush Stroke Nail Art is Easy and Fashion-Forward
37
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
36
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
35
Color-Customizing Salons
eSalon Offers Offers Customization as an Alternative to Boxed Hair Color
34
Milliner-Inspired Makeup Lines
The MAC x Philip Treacy Collaboration is Inspired by Fascinators
33
Natural Shaving Lathers
This Homemade Shaving Cream Gives a Smooth Shave and Moisturizes Skin
32
Custom Manicure Kiosks
Purikura's Photo Booths Let You Create Your Own Nail Art Stickers
31
Disney Princess Cosmetics
The MAC x Cinderella Collection is Fresh-Faced and Feminine
30
Fur-Clad Beauty Editorials
The Elle Greece Fur…Y Tale Story Features Bold Winter Makeup
29
Metallic Star Makeup
The Star Freckles at A Détacher are Spring's Favorite Accessory
28
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
27
Artisanal Bath Soaps
These Bath Fizzies by Inspired Soap Works Boast Organic Ingredients
26
Superfood Face Serums
Goji Beaute's Cosmetic Product is Made with a Gem of Nutrition
25
Vintage Eyewear Editorials
L’Officiel Turkey's Lotte Koolen Photoshoot is an Homage to the 70s
24
Chromatic Beauty Packaging
The Boots No7 Limited Edition Line Boasts Beautiful Packaging
23
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
22
Charging Cosmetic Cases
The Blush Compact Power Case Gives Cheeks Color & Phones Battery Life
21
Heat-Sensitive Lipsticks
Moodmatcher Changes Color to the Heat of Your Lips
20
Bizarre Mammal Lotions
Hippo Milk Body Lotion Uses Actual Hippo Milk as Its Main Ingredient
19
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
18
Dramatic Eyeshadow Editorials
Beauty Scene's 'The Stunning Shade' Story is Nostalgic
17
Patterned Cosmetics Sachets
Beautiful Skin Care Samplers Facilitate Facial Treatments On the Go
16
Royal Home Videos
The Body Shop Commercial Reveals How the Queen Spends Mother's Day
15
Complexion-Focused Tools
Clarisonic's Sonic Radiance Brightening Solution Improves Skin Instantly
14
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
13
Metallic Freckle Makeovers
The Beauty at the Serkan Cura AW15 Haute Couture Show was Radiant
12
Metallic Foiled Makeup
The Rick Owens Gold Faces Glistened Down the Mayan-Inspired Runway
11
Artisanal Shaving Soaps
The XX Artisan Shaving Soap is Made By Italian Artisans
10
Custom Eyelash Tools
Voir is the World's First Lash Curler Customized to Fit All Eye Shapes
9
Charcoal-Based Toners
The Activated Charcoal Cleanser Absorbs Oil and Eliminates Acne
8
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
7
Extensive Skin Equalizers
MAKE UP FOR EVER's Step 1 Series Creates Flawless Skin in a Flash
6
Augmented Makeup Mirrors
Modiface's Mirror Simulates the Process of Trying on Makeup
5
Charcoal Facial Scrubs
Michael Todd's Latest Exfoliation Product Gently Removes Dead Skin
4
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
3
Neutralizing Natural Deodorants
PiperWai's Deodorant is Made with Magnesium, Charcoal and Starch
2
Korean Beauty Evolutions
Cut.com Captures 100 Years of Beauty in Korea in One Minute
1
Soothing Skincare Sprays
Samcos' Herbal Skin Spray Products Have All-Season Applications
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Couture Color Palettes
Pantone 'Dualities' Was Unveiled at New York Fashion Week 2024
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
High-Value Advent Calendars
The Makeup Revolution 2024 Beauty Advent Calendar is Available Now
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Hydroxytyrosol-Based Makeup Innovations
OLIVE ROSE is the World's First No Makeup Makeup
GenAI Makeup Solutions
Wanna-Beauty AI is a CES 2025 Innovation Awards Honoree in AI
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Portable Gym-Care Beauty Kits
Après Beauty Focuses on Practicality and Performance
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Co-Branded Beauty Albums
NYX Professional Makeup DroppedNYXTAPE with Indie Female Artists
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Ethical Skincare Brands
Jackie Loos Recently Founded the Eco-Conscious Tone Cosmetics
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Makeup-Centric Tote Bags
The Merit Tote Bag is A Minimalist Must-Have for Everyday Elegance
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Reality TV Cosmetic Campaigns
The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Dreamy Artist-Approved Cosmetics
r.e.m. Beauty Introduces Two Shimmery Products for the New Year
AI-Powered Beauty Consultants
Twinit AI Makeup Enhances Personal Features with AI and 3D Vision
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Cake-Inspired Lip Oil Launches
Well People Partners with Sweet Laurel Bakery on Its New Launch
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Low-Cost Luxury-Inspired Cosmetics
Bath & Body Works Everyday Luxuries Collection is Affordable
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Elevated Makeup Carrying Bags
ÉTOILE Launches the ÉTOILE PRO Premium Kit for Beauty Enthusiasts
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Clean Makeup Initiatives
Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Collaborative Beauty Deliveries
Ulta Beauty Partners with Instacart for Same-Day Delivery
Savory Condiment Lip Glosses
Filipinta Beauty Makes Beauty Products Inspired by Pantry Staples
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Country-Wide Cosmetic Chemical Bans
New Zealand is the First Country to Ban PFAS from Cosmetics
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Skincare-Fortified Makeup Lines
Isamaya Ffrench Launches the 'Core Collection' Makeup Line
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
High-Precision Beauty Lines
Daily Life Forever52 is Launching the Backstage Essential Collection
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Beauty Retailer Expansions
Too Faced Joins Amazon's Storefront to Sell Its Products
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Streamlined Skincare Solutions
Mio Cosmetics Delivers Straightforward Skincare Routines for All
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Dynamic Eyeshadow Brushes
Texen Beauty Partners Debuts an Eye Version of the Multi Intensity Brush
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Cruelty-Free Cosmetic Updates
Avon Beauty Products are Now Leaping Bunny-Approved
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Lip Collection Expansions
Core Lip Collection in Ulta in Target
Dermatologist-Tested Eyeshadows
Tarte's Tartelette™ to Go Amazonian Clay Palette Has New Shades
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products