Elle Muliarchyk Playfully Captures Dramatic Makeovers
Meghan Young — March 13, 2015 — Fashion
References: elles-belles & instagram
Fashion photographer Elle Muliarchyk has released a playful series of beauty transformation GIFs that are taking over the Internet. Working with New York City's top models in collaboration with The Society Management, she gets creative behind the camera in order to show off some dramatic makeovers. More of a performance than a how-to, the beauty transformation GIFs are endlessly entertaining.
Whether that involves a cute redhead turned into a mischievous Victorian lady or a dapper man into a candy-haired drag queen, the beauty transformation GIFs may very well inspire people to adopt a different persona one day soon. Spring is an opportune time for reinvention, after all. As for her medium of choice, Muliarchyk says, "GIFs channel raw human emotion better than words or images."
Whether that involves a cute redhead turned into a mischievous Victorian lady or a dapper man into a candy-haired drag queen, the beauty transformation GIFs may very well inspire people to adopt a different persona one day soon. Spring is an opportune time for reinvention, after all. As for her medium of choice, Muliarchyk says, "GIFs channel raw human emotion better than words or images."
Trend Themes
1. Beauty Transformation Gifs - The trend of making beauty transformations through GIFs provides opportunities for cosmetic companies to market their products in an innovative way.
2. Performance Makeup - The trend of using makeup to create different personas for performance purposes opens up opportunities for makeup and costume companies to create new and innovative products.
3. Social Media Entertainment - The trend of endlessly entertaining beauty transformation GIFs on the Internet provides opportunities for social media platforms to create new ways to engage users through playful content.
Industry Implications
1. Cosmetics - Cosmetic companies can take advantage of the trend of beauty transformation GIFs to market their products in a new and playful way.
2. Makeup and Costume - The trend of using makeup to create different personas for performance purposes opens up opportunities for makeup and costume companies to create new and innovative products that can be marketed to performers.
3. Social Media - The trend of endlessly entertaining beauty transformation GIFs on the Internet provides social media platforms with opportunities to create new ways to engage users through playful content and promote a more visually-driven community.
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