eSalon Offers Offers Customization as an Alternative to Boxed Hair Color
Laura McQuarrie — March 3, 2015 — Fashion
References: esalon
Realizing that one size doesn't fit all when it comes to hair color, eSalon sets itself apart by offering personalization. Dissatisfied with the hair dye options and results that come from drugstore products, eSalon set out to create small-batch custom colors for each and every one of its customers. The made-to-order bottles are crafted from a survey that asks about hair type, which goes through analysis by an eSalon colorist. These custom hair color products can be ordered online and delivered to doorsteps, so customers get exactly the results they're hoping for.
Moving beyond basic boxed colors like chestnut, ivory or blonde, eSalon opens up a world of possibilities when it comes to hair dye colors.
Moving beyond basic boxed colors like chestnut, ivory or blonde, eSalon opens up a world of possibilities when it comes to hair dye colors.
Trend Themes
1. Customized Hair Color - eSalon's personalized hair color service highlights the trend of customization in the beauty industry, creating disruptive innovation opportunities for salons and hair care brands.
2. Direct-to-consumer Hair Care - eSalon's online ordering and delivery model reflects the trend of direct-to-consumer sales in the beauty industry, providing an opportunity for hair care brands to bypass traditional distribution channels and reach customers directly.
3. Data-driven Personalization - eSalon's use of customer surveys and color analysis showcases the trend of data-driven personalization, offering opportunities for technology companies to develop advanced algorithms and AI systems for personalized beauty solutions.
Industry Implications
1. Salon Services - eSalon's color-customizing approach presents an opportunity for traditional salons to adopt personalized hair color services and differentiate themselves from competitors.
2. Hair Care - eSalon's made-to-order custom hair color products highlight an opportunity for hair care brands to offer customized solutions, catering to the specific needs and preferences of customers.
3. E-commerce - eSalon's online ordering and doorstep delivery model shows the disruptive potential of e-commerce in the beauty industry, encouraging other beauty brands to enhance their online presence and streamline their distribution processes.
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