Baby boomers (people born between 1946 and 1964) are a huge demographic that businesses, marketers and entrepreneurs looking to innovate, would love to capitalize on. One of the best ways to capture this group’s attention, particularly women who fall between the ages of 45 and 63, is with anti-aging products.
Baby boomers are after the elixir of youth, a goal they will continue to strive for through creams and lotions, rubs and potions, and cutting-edge surgical motions. The cluster below highlights a few of the most interesting anti-aging innovations featured on Trend Hunter. As this becomes an increasingly hot topic, be sure to check back as we cover the most ground-breaking inventions in this category.
24 Anti-Aging Innovations
24
DIY Bunion Cures
Victoria Beckham Cures Her Ravaged Feet After Years of Heels
23
Speedy Plastic Surgery Part III
Cheek Implants in 30 Minutes
22
Wrinkle Prevention Exercise
Yoga Face
21
Anti-Aging Sheets
SkinGlow Cupron Copper Technology Bedding by London Luxury
20
Plastic Surgery H2O
Aesthetic Water
19
Foot Botox
Relief for Stilettotarsal High Heel Pain
18
Wrinkle Banishing Pillowcase
Cupron Cosmetic Complexion-Enhancing Pillowcase
17
Real Gold Beauty Threading
24K Gold Facelift
16
Electric Anti-Aging Masks
Rejuvenique RJV10KIT Facial Toner
15
Botox Parties
Crank it Up While You Freeze Your Face
14
DIY Wrinkle Zappers
PerriconeMD Cosmeceuticals Light Renewal Skin Rejuvenation
13
Super Botox
Evolence Lasts Up to A Year
12
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
11
Hotel Room Botox
DR 911 Luxe Concierge
10
More Youthful By Yogurt
Acai Berry Alive
9
Unlimited Plastic Surgery Packages
Hamptons Luxury Recovery For Just $500K
8
Botox at the Mall
Botox, Chemical Peels AND Shopping
7
Frozen Facials
Stem Cell Face Massage to Rejuvenate Damaged Skin
6
Fountain of Youth Pills
Anti-Aging Drugs
5
Anti-Aging Hand Treatments
So Your Hands Match Your Botoxed Face
4
Detoxifying Fruit
Botox in a Berry
3
Free Botox For YouTube Posts
Innovative Surgery Promotions
2
Beyond Botox
Gwyneth Uses Snake Venom To Stay Young
1
Bochox
Chocolate for Wrinkle Relief
Related Ideas
Three-in-One Anti-Aging Creams
Yves Rocher Expands Its Anti-Aging Collection with a New Cream
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Beauty-Enhancing Ampoule Drinks
Shiseido's New Drink Format Disrupts Ingestible Beauty Market
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
AI-Travel Beauty Consultant Activations
Lancome Launched Génifique AI Pop-Up in Singapore
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Age-Defying Herbal Tinctures
Apothékary Launches The Honest Youth™ Tincture
Senior-Targeted Protein Drinks
The New Progevity Drinks are Designed for Those Aged 50+
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Plant-Based Firming Moisturizers
InnBeauty Project's Extreme Cream Rivals Luxe Moisturizers
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Collagen-Powered Beauty Collecctions
Yves Rocher Lauched Its Lift Pro Collagène Collection
Skin Resurfacing Treatments
U Beauty's Resurfacing Flash Peel Yields Clinical-Grade Results
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Clinical Care Retail Expansions
Estee Lauder is Now Offering its 'Clinique' Products on Amazon
At-Home Facelift Devices
FOREO Sweden's BEAR™ 2 Anti-Aging Device Uses Microcurrents
Anti-Aging Hand Serums
The Hand Retinol by Nécessaire Supports Younger-Looking Hands
Anti-Aging Spa Duos
Green-Beauty Co. Boasts the Vitamin C Glow Serum & Vitamin A Supercharge Serum
Advanced Skincare Gift Sets
The SkinCeuticals Holiday 2024 Gift Sets are Comprehensive
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Anti-Glycation Serums
The Nivea Q10 Dual Action Serum Targets Sugar-Induced Skin Damage
Pre-Aging Skincare Solutions
Neutrogena Collagen Bank Features Kenvue's Patented Technlogy
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Active Collagen Serums
FaceGym's Refillable Brightening Serum Boosts Collagen and Elastin
Scientifically Advanced Moisturizers
Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Anti-Aging Lip Face Serums
Bee Rx's Natural Skincare Offers Anti-Aging and Lip Plumping Serums
Space-Age Personal Care
Naples Soap Company is Launching Personal Care with Tech Developed by NASA
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Micro-Peptide Moisturizers
Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns
Medically Proven Skincare Products
Doctor Babor's The Cure Cream is Made with Biogen Plant Extract
Longevity-Promoting Supplement Lines
NOVOS Offers Science-backed Anti-Aging Supplements
Gen X Wrinkle-Relaxing Moisturizers
BeautyStat's Moisturizer Boasts a Potent 22-Amino Acid Peptide
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Multi-Layer Milky Moisturizers
Milk RX Advanced Better Aging Cream Features a Proprietary Complex
Healthy Aging-Supporting Shots
Happy Aging Debuts the Longevity Shot and the Biological Age Test
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Men-Targeted Skincare Regimes
The Cardon Anti-Aging Skincare Set Includes Four Products
Minimalist Masculine Skincare Sets
The Jaxon Lane Anti-Aging Skincare Routine is Gifting-Ready
Transformative Overnight Skincare
The ANR Overnight Treatment Gives the Look of Extra Sleep
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Luxurious Holiday Skincare Boxes
The AnteAGE Holiday Box Promotes Beautiful Skin During the Season
Anti-Aging Sunscreen Formulas
SUNBAKED SPF Boasts the Powerful Glaze SPF 40+ Cream
Youthful Ice Cream Campaigns
Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Radiance-Revealing Skincare
The Nectar Life Elite Radiance Skincare Collection Has Five Products
Dermatologist-Endorsed Skincare Lines
The Uriage AGE LIFT Range Boosts Skin's Radiance and Health
Age-Defying Beauty Transformation Sets
Neora's Transformation Set Includes Three Powerful Formulas
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Anti-Aging Collagen-Infused Sunscreen
Nāeli Naturals Boasts a Powerful Anti-Aging Sunscreen
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Science-Driven Skincare Shops
Estée Lauder's Skin Longevity Institute Offers Skin Analysis
High-Quality Sensitive Skin Cosmetics
Grow Beautii Offers a New Experience for Sensitive Skin
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Multi-Action Rejuvenating Skincare
System Skin's All-in-One Solution Features Omniverse Technology
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Jet Lag-Addressing Skincare Regimens
Lancer Boasts the Jet Lagged Skin Reboot 13-Piece Set
Overnight Blueberry Oils
e.l.f. Cosmetics' Youth Boosting Blue-ty Sleep Night Oil is Richly Hued
Exosome After-Sun Treatments
Exoceuticals' EXO SUN Reduces the Effects of Aging After Sun Exposure
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Anti-Aging Beauty Collections
The New Neutrogena Anti-Aging Retinol is Highly Effective
Rejuvenating Lip Treatments
DefenAge's 12-Factor Revitalizing Lip Enhancer Smoothes Fine Lines
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Healthy Hydration Skincare
Versed's Hydration Collection is a Simple Solution for Comfortable Skin
Menopause Skincare Trios
Skin Federation Curated an Intimate Skincare Routine for Menopausal Women
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
3-in-1 Infant Care Bundles
roe Wellness Debuted the 'Baby Care Trio' to Support Healthy Skin
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Biotechnology-Enhanced Daily Moisturizers
Lancer Skincare Debuts Its Gravity Defying Moisturizer
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
Holiday-Ready Skincare Kits
Dermalogica's Holiday Collection Boasts a Series of Beauty Kits
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Healthy Start Products Come in Two Options
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Tech Protection Serums
Fourth Ray Beauty's Blue Light Face Serum Boost is Infused With Lingonberry
Age-Specific Life Advice
AgeEase is a Platform to Answer Questions About Health and Wellness
Supercharged Bubble Serums
Meaningful Beauty's Youth Activating Melon Serum Features Hydrosome H2O
Ultra-Moisturizing Skincare Solutions
These New Versalie Skincare Products Come in Four Options
Affordable Aging Serums
Remedy for Aging Gently and Effectively Targets Fine Lines
Inflammaging Serums
Eyeam's Inflammaging Skin Solution Targets Premature & Preventative Ageing
Cell Renewal Body Treatments
The Body Retinoil by Mantle Features an Advanced, Face-Grade Retinoid
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Filling Facial Creams
MAËLYS' TOO-BOOSTED Enhances the Appearance of Skin Fullness
Nourishing Nighttime Eye Serums
The Jet Lag Overnight Eye Serum Features a Gentle Retinoid Blend
Supercharged Antioxidant Skincare
Anti-Wrinkle Stem Cellular Skincare is Made with SuperGrape
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Cell Renewal Cream-in-gels
Avène Debuts Multi-Purpose Cream Hyaluron Activ B3 Aqua Cream-in-gel
Ceramide-Boosting Moisturizers
The Simple Active Skin Barrier Care Range Has Two New Products
Science-Backed D2C Skincare
Deinde is Using Science to Reduce Signs of Aging
Antioxidant-Rich Skincare Sets
Youth to the People Unveiled its Holiday Lineup of Gift Sets
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Exfoliating Anti-Aging Serums
SkinCeuticals' Cell Cycle Catalyst Boosts the Efficacy of Treatments
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Anti-Aging Firming Creams
IDC Dermo Presents the Profil Body Anti-Aging Firming Cream
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Nighttime Anti-Wrinkle Retinols
Juice Beauty Introduces SleepWrinkle Retinol Overnight Eye Cream
Potent Vegan Night Creams
Fleur & Bee Dream Job Anti-Aging Night Cream Targets Five Concerns
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Age-Combating Skincare Lines
Nuxe Unveils its Anti-Aging Skincare Range for Traveling Consumers
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Youthful Overnight Masks
The Bouncy & Firm Sleeping Mask Provides Pre-Aging Support for Gen Z
Age-Preserving Nourishing Serums
Bionassay's ÉCLAT DE LAIT Features Honey and Chicory Root
Clean Anti-Aging Serums
The Alphascience PHYTIC [TC] SERUM Boosts Radience and Targets Wrinkles
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Radiant Longevity Skincare
Nobiesse Formulates Face and Body Products with Methylene Blue
Premium Radiance-Boosting Collections
L'Occitane Debuts the Immortelle Divine Collection
Premium Infant Care Lines
EllaOla Offers Ultra-Safe and Hypoallergenic Baby Care Products
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign