Lancome Launched Génifique AI Pop-Up in Singapore
Debra John — November 8, 2024 — Tech
References: changiairport & moodiedavittreport
Lancôme’s 'Génifique Ultimate Travellers’ Repair Clinic' at Singapore’s Changi Airport introduces travelers to the advanced 'Génifique Ultimate Serum' and showcases Lancôme’s first-ever Génifique AI travel beauty consultant. This AI consultant, available in English and Chinese, offers personalized skincare recommendations based on travelers' schedules and specific skin needs, emphasizing Lancôme’s commitment to tailored beauty solutions.
The clinic provides an interactive experience featuring "an LED hologram of the Génifique Ultimate serum that highlights its Beta Glucan component, known for promoting skin repair." Using an RFID-based motion-sensor screen, visitors can also explore the entire Génifique line by simply placing products on the display, gaining insights into each product's unique benefits.
For additional services, Lancôme offers quick skin assessments via its 'Skin Screen' for travelers with limited time. Those with more time can indulge in a ten-minute 'Pro Radiance Booster Facial' that enhances serum absorption. Meanwhile, complimentary wellness shots and exclusive Changi-branded luggage tags accompany each purchase, creating a complete luxury skincare experience for travelers.
Image Credit: Lancôme / The Moodie Davitt Report
The clinic provides an interactive experience featuring "an LED hologram of the Génifique Ultimate serum that highlights its Beta Glucan component, known for promoting skin repair." Using an RFID-based motion-sensor screen, visitors can also explore the entire Génifique line by simply placing products on the display, gaining insights into each product's unique benefits.
For additional services, Lancôme offers quick skin assessments via its 'Skin Screen' for travelers with limited time. Those with more time can indulge in a ten-minute 'Pro Radiance Booster Facial' that enhances serum absorption. Meanwhile, complimentary wellness shots and exclusive Changi-branded luggage tags accompany each purchase, creating a complete luxury skincare experience for travelers.
Image Credit: Lancôme / The Moodie Davitt Report
Trend Themes
1. AI-led Personalized Beauty Solutions - The emergence of AI-powered beauty consultants offering tailored product recommendations is revolutionizing the standard for personalized skincare.
2. Interactive Product Displays - RFID-based motion-sensor screens that provide detailed product insights are enhancing consumer engagement and education in retail environments.
3. Airport Wellness Experiences - Airport beauty clinics incorporating wellness and skincare services provide a harmonious blend of luxury retail and on-the-go pampering.
Industry Implications
1. Skincare - The skincare industry is increasingly leveraging AI technology to offer individualized solutions that cater to specific skin needs and travel schedules.
2. Retail Technology - Retail technology is integrating advanced interactive displays to create more engaging and informative shopping experiences.
3. Travel Retail - Travel retail is expanding to include wellness and beauty services, catering to travelers' needs for quick yet luxurious self-care treatments.
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