Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

56 Macho Marketing Techniques

From Powerful Pale Ale Promotions to Macho Meat Campaigns

— October 18, 2013 — Marketing
Ads and commercials are a great way for businesses and retailers to reach their market audience, and these macho marketing techniques are clever examples of how utilizing rugged and manly references can indeed attract a male demographic.

While some advertising agencies prefer to market products and services on a larger scale, allowing people of all ages and sexes to enjoy the ad, these macho marketing techniques are specifically catering to males by using stereotypical masculine references. Incorporating such aspects and themes as male bonding, working out, outdoor behavior and essentially a love for drinking, these marketing techniques are able to easily connect with male audiences who can relate to these circumstances.

From retro action hero ads to manly car creation ads, these macho marketing techniques will surely have men of any age glued to their screens.
4.8
Score
Popularity
Activity
Freshness
52
Car-Promoting Webisodes
Car-Promoting Webisodes
This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
<
51
8-Bit Action Videos
8-Bit Action Videos
Redbull's Jason Paul Arcade Run Plays Super Mario in Real Life
<
50
Shopping Shootout Contests
Shopping Shootout Contests
Visa Has NHL Stars Participate in a Bizarre Hockey Competition
<
49
Rugged Itch-Killing Ads
Rugged Itch-Killing Ads
The After Bite Campaign is Set on a Wood-Chopping Camping Site
<
48
Sumo Rocker Commercials
Sumo Rocker Commercials
Domoco Healthcare Promotes Its Health Gadget in an Unlikely Way
<
47
Macho Satire Commercials
Macho Satire Commercials
‘The Expert App' by L'Oreal Imagines the Best Tool for
<
46
Bloody Barbarian Beer Ads
Bloody Barbarian Beer Ads
Strange Commercial for Flying Dog Brewery's Wildeman Farmhouse IPA
<
45
70s TV Spoof Ads
70s TV Spoof Ads
Snickers Super Bowl Commercial Paints a Scary Manifestation of a Wholesome Blond
<
44
True Tale Advertising
True Tale Advertising
Steven Seagal Appears in Carlton Dry Campaign Based on Real-Life Stories
<
43
Battle-Ready Butter Ads
Battle-Ready Butter Ads
This Ad for Lurpak Butter Makes Cooking Look Tough
<
42
Masculine Diet-Assisting Ads
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
<
41
Manly Car Creation Ads
Manly Car Creation Ads
The Skoda 'Mean Green' Commercial is Tough Stuff
<
40
Daredevil Motorcycle Campaigns
Daredevil Motorcycle Campaigns
Robbie Maddison Performs Soaring Motorcycle Stunts for DC Shoes
<
39
Stitched Muscle Ads
Stitched Muscle Ads
The Companhia Athletica 2012 Campaign Judges Books by Their Covers
<
38
Guyvention Ale Ads
Guyvention Ale Ads
'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
<
37
Macho Dog Show Ads
Macho Dog Show Ads
The Barbos Cup Campaign Promotes a Contest for Mixed Breed Dogs
<
36
Heroic Beer Promotions
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
<
35
Manly Fashion Marketing
Manly Fashion Marketing
The Old Navy Dress Like A Guy Campaign Takes Aim at Luxury Designer Ads
<
34
Macho Meat Campaigns
Macho Meat Campaigns
McDonald's 'Manly Man Beef' Ads in China Portray Men's Characteristics
<
33
Retro Action Hero Ads
Retro Action Hero Ads
The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
<
32
Powerful Pale Ale Promotions
Powerful Pale Ale Promotions
Church End Brewery Markets Brewt Beer as Light While Still Strong
<
31
Ridiculously Macho Motorcycle Ads
Ridiculously Macho Motorcycle Ads
The Harley-Davidson Rider Lifestyle is Perfectly Over-the-Top
<
30
Manly Celeb Dance Ads
Manly Celeb Dance Ads
The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly
<
29
Intoxicated Medieval Mischief Ads
Intoxicated Medieval Mischief Ads
The Weltenburger Kloster Beer Ads Compromise Historic Characters
<
28
Hammertime Commercials
Hammertime Commercials
The New MC Hammer Ad for Castle Lite Beer
<
27
Manly Burger Ads
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
<
26
Manly Dairy Commercials
Manly Dairy Commercials
This Mammoth Supply Yogurt Ad Sets Macho Rules for Guys
<
25
Personal Victory Bands
Personal Victory Bands
The Red Stripe Reggae Orchestra Makes the Day Better
<
24
Manly Arm Gag Ads
Manly Arm Gag Ads
The Vila Olimpica Gym Campaign Encourages Women to 'Be Independent'
<
23
Transforming Cleanser Commercials
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
<
22
Realistic Cleansing Commercials
Realistic Cleansing Commercials
The Asan Shower Gel 'Shower Like a Man' Ad is Revealing
<
21
Anti-Class Beer Ads
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
<
20
Hazardous Alcohol Ads
Hazardous Alcohol Ads
This Zagorka Beer Campaign Appears Dangerous at First
<
19
Male-Focused Diet Drinks
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
<
18
Dueling Brother Campaigns
Dueling Brother Campaigns
The 'Claude vs Pierre' Stella Artois Commercial is Cute
<
17
Macho Mountainous Shoots
Macho Mountainous Shoots
The Harry Goodwins for WWD Editorial is Seriously Intoxicating
<
16
Mammalian Beard Ads
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
<
15
Bisected Vehicle Ads
Bisected Vehicle Ads
This Campaign for Honda CRF Features Off-Road Vehicles Cut in Half
<
14
Cupid-Induced Lager Ads
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
<
13
Soul-Searching Beer Commercials
Soul-Searching Beer Commercials
Moosehead Brewery Commercials Help you Find Your Outer Self
<
12
Carnivorous Campaigns
Carnivorous Campaigns
Disturbing Barbeques Galore Ads
<
11
Rugged Skiier Catalogs
Rugged Skiier Catalogs
The Robb Report Winter 2012 Lookbook Captures Cozy Casuals
<
10
Hyper Masculine Protective Ads
Hyper Masculine Protective Ads
The After Dark Condoms Ad Brings Out the Man in You
<
9
Cheeky Laundry Ad Campaigns
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
<
8
Freakish Facial Hair Beer Ads
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
<
7
Gallant Gladiator Marketing
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
<
6
Punny Father's Day Beer Ads
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
<
5
Iconic Mustache Ads
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
<
4
Instagram-Like Beer Ads
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
<
3
Moustached Animal Ads
Moustached Animal Ads
The Barber Shaves & Trims Campaign 'Tames the Beast'
<
2
Moustached Photographer Ads
Moustached Photographer Ads
The Le Maison Simons Spring 2012 Campaign Stars Douglas Freidman
<
1
Winter Viking Editorials
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles
<