From In-Game makeup collaborations to unisex grooming brands
Ellen Smith — August 18, 2020 — Fashion
This list of top 100 cosmetic trends in July show the versatility and creativity of makeup, as listen examples take cues from a wide range of industries. From unisex grooming brands to in-game makeup collaborations, this list is sure to inspire the makeup wearer to express themselves.
The SIMS 4 formed a unique partnership with MAC Cosmetics, in which avatars can now wear the brand's makeup in the game. The makeup styles range from bold and unconventional to subtle and day-to-day, inspiring users to test out different looks. Meanwhile, Bic launched a new unisex grooming brand called Us. that's offering consumers the essentials, without the markups or gendered gimmicks. The gender neutral brand was created to appeal to Millennials and Gen Z.
The SIMS 4 formed a unique partnership with MAC Cosmetics, in which avatars can now wear the brand's makeup in the game. The makeup styles range from bold and unconventional to subtle and day-to-day, inspiring users to test out different looks. Meanwhile, Bic launched a new unisex grooming brand called Us. that's offering consumers the essentials, without the markups or gendered gimmicks. The gender neutral brand was created to appeal to Millennials and Gen Z.
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