Mira Beauty Now Spotlights Black-owned Makeup Brands
Ellen Smith — June 22, 2020 — Fashion
References: apps.apple & hypebae
Since its release, users have looked to Mira Beauty for insights in the cosmetic world, as the app amalgamates customer reviews to display the best and worst of products on the market -- Now, Mira has announced a new feature that spotlights Black-owned beauty brands, making it easy for consumers to show their support and to discover new products.
Simply typing "Black Owned" into the search bar will result in the retrieval of a list that contains over 60 black-owned businesses in the beauty world. While many of these brands are retailed at Sephora and Ulta, Mira's search engine makes it easier for consumers to find the right product to suit their needs.
Image Credit: Mira
Simply typing "Black Owned" into the search bar will result in the retrieval of a list that contains over 60 black-owned businesses in the beauty world. While many of these brands are retailed at Sephora and Ulta, Mira's search engine makes it easier for consumers to find the right product to suit their needs.
Image Credit: Mira
Trend Themes
1. Black-owned Beauty Brands - Disruptive innovation opportunity: Create a platform that exclusively features and supports black-owned beauty brands, making it easier for consumers to discover and purchase their products.
2. Diverse Beauty Search Engines - Disruptive innovation opportunity: Develop search engines that specialize in showcasing diverse beauty brands owned by various underrepresented communities, enabling consumers to easily find and support businesses aligned with their values.
3. Inclusive Cosmetic Review Platforms - Disruptive innovation opportunity: Build review platforms that not only analyze the quality of cosmetic products but also highlight the diversity and inclusivity of the brands, making it simpler for consumers to make informed purchase decisions.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Create an online marketplace that exclusively sells products from black-owned beauty brands, providing a dedicated platform for these businesses to reach a wider consumer base.
2. Beauty Retail - Disruptive innovation opportunity: Establish physical stores or dedicated sections within existing retailers that prominently feature and showcase black-owned beauty brands, increasing visibility and accessibility for consumers.
3. Technology - Disruptive innovation opportunity: Develop advanced AI-powered algorithms that accurately identify and curate black-owned beauty brands, enhancing search engine capabilities and providing users with tailored recommendations.
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