Every Drop Beauty Tools are Being Launched at Whole Foods Market
Michael Hemsworth — June 13, 2020 — Fashion
References: everybeautybrand & drugstorenews
Getting every ounce of a makeup product out of the packaging is no easy feat, which is something that Every Drop tools are developed to help support. The Los Angeles-based brand is now launching its Beauty Spatula and Lip Spatula at Whole Foods Market to expand availability to help more consumers use up all of their favorite products before picking up a fresh supply. The utensils work by scraping out containers of product that would otherwise go to waste because of its inability to be reached with the accompanying tools.
Senior Vice President Gene Sands spoke on the expansion of Every Drop tools saying, "Our nationwide launch in Whole Foods Market stores aligns with both our company's missions to care for the environment while delivering products that go beyond clean beauty. We are thrilled to provide an innovative beauty solution to Whole Foods Market consumers.”
Senior Vice President Gene Sands spoke on the expansion of Every Drop tools saying, "Our nationwide launch in Whole Foods Market stores aligns with both our company's missions to care for the environment while delivering products that go beyond clean beauty. We are thrilled to provide an innovative beauty solution to Whole Foods Market consumers.”
Trend Themes
1. Maximizing Makeup Usage - Every Drop's Beauty Spatula and Lip Spatula help consumers make the most of their makeup products by scraping out hard-to-reach quantities.
2. Reduce Product Waste - Every Drop tools address the issue of product waste by allowing consumers to access every ounce of makeup in the packaging.
3. Clean and Sustainable Beauty - The expansion of Every Drop tools at Whole Foods Market supports the mission of delivering clean beauty products while caring for the environment.
Industry Implications
1. Beauty Tools and Accessories - Every Drop's makeup utensils cater to the beauty tools and accessories industry by offering innovative solutions for maximizing makeup product usage.
2. Cosmetics and Beauty Products - The availability of Every Drop tools at Whole Foods Market benefits the cosmetics and beauty products industry by promoting reduced product waste and sustainable usage.
3. Eco-friendly Retail - Whole Foods Market's partnership with Every Drop reflects its commitment to eco-friendly retail practices by offering innovative tools that support sustainability in the beauty industry.
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