Typology Makes Simple, Ingredient-Focused Minimalist Skincare
Laura McQuarrie — June 13, 2020 — Fashion
References: uk.typology & refinery29
Similar to brands like The Inkey List and The Ordinary, Typology is focused on straightforward formulas with minimal yet highly effective ingredients. The brand's products are packaged simply and just as simply named, as seen with items like the 9-Ingredient Face Moisturiser, the 10-Ingredient Hand Balm and the 7-Ingredient Makeup Removing Oil. Outside of its Ten range, which consists of products that have no more than 10 natural ingredients, Typology also offers LAB serums with highly concentrated active ingredients—like 10% glycolic acid, 2% salicylic acid to clear pores, 0.3% retinol for targeting fine lines and 100% squalane for reviving dry skin.
The vegan, cruelty-free and ethically sourced products are made in France and boast affordable price points.
Image Credit: Typology
The vegan, cruelty-free and ethically sourced products are made in France and boast affordable price points.
Image Credit: Typology
Trend Themes
1. Ingredient-focused Skincare - Disruptive innovation opportunity: Develop a line of skincare products that use minimal yet highly effective ingredients, with a focus on simplicity and affordability.
2. Minimalist Packaging - Disruptive innovation opportunity: Create skincare products with simple, minimalistic packaging that reflects the brand's commitment to straightforward formulas.
3. Concentrated Active Ingredients - Disruptive innovation opportunity: Design serums with highly concentrated active ingredients that target specific skincare concerns, such as clearing pores, reducing fine lines, and reviving dry skin.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Bring innovative ingredient-focused skincare products to the market, catering to consumers who prioritize simplicity, effectiveness, and affordability in their skincare routines.
2. Personal Care - Disruptive innovation opportunity: Develop minimalist packaging for various personal care products, including skincare, haircare, and body care items, creating a cohesive and visually appealing product lineup.
3. Cosmetics - Disruptive innovation opportunity: Introduce makeup products with minimal yet functional ingredient lists, offering consumers clean and simple options for their beauty routines.
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