Meiyume's Motion-Activated Packs Release Fragrances & Liquids
Laura McQuarrie — June 23, 2020 — Business
References: premiumbeautynews
All aspects of the shopping experience are being revisited in response to a global pandemic, not only changing the flow of traffic through physical spaces but also impacting in-store beauty testers. Meiyume is responding to the need for new solutions with battery-powered, motion-activated touchless sampling testers, which help to with product discovery in a way that's safe and hygienic.
The product is capable of dispensing a variety of liquid and fragrance products and most notably they can be retrofitted to suit existing displays and countertops. As consumers and retailers will be increasingly cautious about minimizing cross-contamination on shared surfaces, it's likely that more touchless solutions will be applied to all aspects of the everyday in-store experience—including everything from browsing to completing a purchase securely and safely.
Image Credit: Meiyume
The product is capable of dispensing a variety of liquid and fragrance products and most notably they can be retrofitted to suit existing displays and countertops. As consumers and retailers will be increasingly cautious about minimizing cross-contamination on shared surfaces, it's likely that more touchless solutions will be applied to all aspects of the everyday in-store experience—including everything from browsing to completing a purchase securely and safely.
Image Credit: Meiyume
Trend Themes
1. Touchless Sampling Testers - The trend of touchless sampling testers offers a disruptive innovation opportunity for beauty brands to provide safe and hygienic product discovery experiences in stores.
2. Motion-activated Dispensing - The trend of motion-activated dispensing presents a disruptive innovation opportunity for businesses to retrofit existing displays and countertops with touchless solutions for dispensing liquid and fragrance products.
3. Minimizing Cross-contamination - The trend of minimizing cross-contamination drives the need for touchless solutions in the retail industry, providing disruptive innovation opportunities for businesses to create safer and more hygienic in-store experiences.
Industry Implications
1. Beauty - The beauty industry can benefit from touchless sampling testers as a disruptive innovation to ensure safe and hygienic product discovery in stores.
2. Retail - The retail industry can employ motion-activated dispensing technology to retrofit existing displays and countertops, providing a disruptive innovation for touchless product testing and sampling.
3. Consumer Goods - The consumer goods industry can capitalize on the trend of minimizing cross-contamination by implementing touchless solutions and creating safer and more hygienic in-store experiences for customers.
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