Kaja Beauty's Liquid Bronzer Goes on the Skin with Fun Shapes
Laura McQuarrie — June 3, 2020 — Fashion
Most liquid bronzers are packaged with droppers, pump dispensers or small applicators but Kaja Beauty is introducing a different approach with its Glowy, Vacay or Beachy Stamp Blendable Liquid Bronzers. The product comes in the form of a compact and is meant to be applied directly to the skin in the form of a stamp. As such, the applicators themselves have moon or star shapes, which are playful and aesthetically pleasing but will disappear as the product is evenly smoothed onto desired areas.
K-beauty brand Kaja—from Sephora and Korean beauty service Memebox—is known for its innovative formulas and packaging. With this unique way to apply liquid bronzer, consumers are free to blend and blur the product as much as desired, or even build it up to create more dramatic contours.
Image Credit: Kaja Beauty
K-beauty brand Kaja—from Sephora and Korean beauty service Memebox—is known for its innovative formulas and packaging. With this unique way to apply liquid bronzer, consumers are free to blend and blur the product as much as desired, or even build it up to create more dramatic contours.
Image Credit: Kaja Beauty
Trend Themes
1. Stamp-applicator Cosmetics - Stamp-shaped applicators are disrupting the cosmetics industry by providing a playful and innovative way to apply products like bronzers.
2. Playful Packaging Design - Brands like Kaja Beauty are introducing aesthetically pleasing packaging designs, such as moon or star shapes, to enhance the consumer experience and stand out in the market.
3. Customizable Makeup Application - Liquid bronzers with stamp applicators allow consumers to have more control over how much product they apply and the level of blending, allowing for customizable makeup looks.
Industry Implications
1. Cosmetics - The cosmetics industry is being disrupted by stamp-applicator products like Kaja Beauty's liquid bronzers, which offer a unique and fun way to apply makeup.
2. Packaging - Innovative brands in the packaging industry have the opportunity to create aesthetically pleasing and functional designs, like stamp-shaped applicators, that appeal to consumers.
3. Beauty Retail - Retailers in the beauty industry can take advantage of the growing trend of stamp-applicator cosmetics and offer a wider range of innovative products to attract customers.
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