Eco Lips' Brazilian Lip Tints Feature Cupuaçu Butter, Babaçu & Pracaxi Oils
Laura McQuarrie — June 23, 2020 — Fashion
References: cosmeticsbusiness
Eco Lips' new Brazilian Lip Tints feature ethically sourced ingredients from the Amazon rainforest, which are packed with skin-nourishing properties. The lip products are not only infused with babaçu and pracaxi oils but also cupuaçu butter, which is known for its nourishing, moisturizing and protective properties.
The five-piece addition to the brand's product portfolio is all about celebrating womens' authentic, natural and true essence, which is why the shades have been given names like Blessed, Blissful, Bold, Brave and Brazen. These shades range from pinks and dusty pinks to sienna shades, which offer a simple way for consumers to swipe on a fresh new lip color and refresh their look.
Image Credit: Eco Lips
The five-piece addition to the brand's product portfolio is all about celebrating womens' authentic, natural and true essence, which is why the shades have been given names like Blessed, Blissful, Bold, Brave and Brazen. These shades range from pinks and dusty pinks to sienna shades, which offer a simple way for consumers to swipe on a fresh new lip color and refresh their look.
Image Credit: Eco Lips
Trend Themes
1. Ethical Sourcing of Ingredients - The use of ethically sourced ingredients from the Amazon rainforest presents an opportunity for brands to tap into the growing consumer demand for eco-friendly and sustainable products.
2. Skin-nourishing Lip Products - The development of lip products infused with cupuaçu butter, babaçu oil, and pracaxi oil opens up possibilities for brands to create innovative, natural alternatives to conventional lip care products.
3. Authentic and Natural Beauty - The emphasis on celebrating womens' authentic, natural beauty through lip shades named after empowering qualities provides an opportunity for cosmetics brands to connect with consumers seeking products that align with their values.
Industry Implications
1. Cosmetics - Cosmetics companies can explore the use of sustainably sourced ingredients and natural formulations to create environmentally-friendly and skin-nourishing beauty products.
2. Personal Care - The personal care industry can develop lip care products that prioritize sustainability, ethical sourcing, and the use of nourishing ingredients, appealing to eco-conscious consumers.
3. Eco-fashion - Incorporating ethically sourced ingredients into lip care products can align with the values of eco-fashion brands and provide consumers with an environmentally-friendly option for their beauty routine.
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