The Ready Set Jet Beauty Baton Collection is Multi-Tasking
Kalin Ned — June 22, 2020 — Social Good
References: readysetjetofficial
On-the-go beauty tools are essential for individuals who are living a fast-paced lifestyle and recognizing this, Ready Set Jet releases its Beauty Baton Collection, boasting an easy, multi-tasking, and customizable product.
Consumers have the opportunity to "mix and match their favorite products in a baton barrel," thus, creating their desired skincare routine. From cleansers and face balms to cheek and lip stains, the on-the-go beauty tool features high-performing vegan formulas that are "infused with pollution-fighting marine ingredients"—Golden Seaweed and Marine Fennel. The Beauty Baton Collection consists of three dual-use batons, including 'Cleanse & Prime,' 'Sculpt & Shine,' 'Hydrate & Glow,' as well as two highly pigmented add-ons—Lip & Cheek Stain.
Ready Set Jet also seeks to fulfill an ethical commitment with its product and as a result, proceeds from every purchase are invested in empowering the underprivileged female community in India.
Image Credit: Ready Set Jet
Consumers have the opportunity to "mix and match their favorite products in a baton barrel," thus, creating their desired skincare routine. From cleansers and face balms to cheek and lip stains, the on-the-go beauty tool features high-performing vegan formulas that are "infused with pollution-fighting marine ingredients"—Golden Seaweed and Marine Fennel. The Beauty Baton Collection consists of three dual-use batons, including 'Cleanse & Prime,' 'Sculpt & Shine,' 'Hydrate & Glow,' as well as two highly pigmented add-ons—Lip & Cheek Stain.
Ready Set Jet also seeks to fulfill an ethical commitment with its product and as a result, proceeds from every purchase are invested in empowering the underprivileged female community in India.
Image Credit: Ready Set Jet
Trend Themes
1. Customizable Beauty Baton Collection - The rise of customizable on-the-go skincare tools presents opportunities for companies to create multi-use, personalized products with high-performing vegan formulas.
2. Multi-use On-the-go Beauty Tools - The trend towards multi-use and small, portable beauty tools creates opportunities for companies to make products that allow for quick, easy, and effective skincare routines.
3. Ethical Beauty Products - The demand for ethically conscious beauty products opens up opportunities for companies to invest in empowering underprivileged communities and in developing products with ingredients that are responsibly sourced.
Industry Implications
1. Beauty and Skincare - The customizable and portable nature of the Beauty Baton Collection allows for disruption in the beauty and skincare industry by creating an on-the-go accessory that has the ability to replace multiple products.
2. Cosmetics - The Beauty Baton Collection disrupts the cosmetics industry by offering a customizable, ethical, and multi-use product that can be used as a substitute for traditional cosmetics.
3. Sustainability - The Beauty Baton Collection can be seen as a disruptive innovation opportunity for companies to incorporate sustainable practices within the beauty industry by sourcing responsible ingredients and investing in the empowerment of underprivileged communities.
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