Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

38 Fruity Packaging Designs

From Fruit-Shaped Juices to Health-Boosting Beverages

— November 28, 2013 — Marketing
These fruity packaging designs are offering consumers some eye-catching ways to feel more health-conscious about the products they're using.

In this modern day and age, people are often concerned about the dietary ingredients and health effects of certain foods and beverages they consume. That's why marketing a product to consumers that visually seems healthier or nutritious is an inventive way to stand out from competitors. And what better way to market a nutritious product than by showcasing the package with bright and colorful fruits? These creative fruit packaging designs are demonstrating that the visual appearance of a product can have a significant impact on how consumers perceive that particular item.

From juice boxes shaped like slices of fruit to berry-branded goods, these funky fruit packaging designs will definitely catch the eye of any health-conscious consumer.
6.7
Score
Popularity
Activity
Freshness
38
Invitation-Carrying Bananas
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
<
37
Fruitful Booze Branding
Fruitful Booze Branding
The Casillero Silva Wine Bottle is as Attractive as It is Delectable
<
36
Soda-Inspired Apple Wine
Soda-Inspired Apple Wine
iC Cider Brands Bottles Similarly to the Iconic Coca-Cola Design
<
35
Health-Boosting Beverages
Health-Boosting Beverages
Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients
<
34
Healthy Shotglasses
Healthy Shotglasses
The ShotCarver for DIY Fruit Fruity Fun Barware
<
33
Cute Banana Containers
Cute Banana Containers
The ChiquiSafe Fortifies Your Fruit Against Squash-Scale Impact
<
32
Branded Fruit Handouts
Branded Fruit Handouts
This iStore Fresh Apples Campaign Encourages Healthy Purchasing
<
31
Fruit-Infused Branding
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
<
30
Stacked Apple Branding
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
<
29
Hybrid Bottled Beverages
Hybrid Bottled Beverages
Flav Water Packs Bold Flavor into Innovative Packaging
<
28
Sun-Bleached Fruit Branding
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
<
27
Personified Fruit Branding
Personified Fruit Branding
The Sabadi Packaging Features a Series of Laid Back Mascots
<
26
Fruit Inspired Office Essentials
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
<
25
Fashionably Frozen Treats
Fashionably Frozen Treats
These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
<
24
Straw-Strung Wrappers
Straw-Strung Wrappers
This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
<
23
Full-Bodied Beverage Branding
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
<
22
Fruit-Topped Lotion Bottles
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
<
21
Funky Fruit Branding
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
<
20
Germinating Juice Branding
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
<
19
Flexible Fruit Branding
Flexible Fruit Branding
Bravocado Packaging Demonstrates the Adaptability of One Healthy Edible
<
18
Fruit-Impersonating Packaging
Fruit-Impersonating Packaging
Pineapple Pastry Branding Takes Shape of the Tropical Treat
<
17
Leaf-Topped Packaging
Leaf-Topped Packaging
Nutral Creates Fruit Skin Inspired Designs
<
16
Color-Conscious Branding
Color-Conscious Branding
This La Tomatina Campaign Will Paint the Town Red
<
15
Patterned Petal Branding
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
<
14
Form-Fitting Fromage Branding
Form-Fitting Fromage Branding
Shorf Cheese Packaging Expresses Ingredient Honesty
<
13
Hexagonal Seedling Branding
Hexagonal Seedling Branding
Park Seed Packaging Appeals to Budding Home Gardeners
<
12
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
<
11
Cute Fruity Branding
Cute Fruity Branding
Summercow Milk Packaging Describes a Hint of Juicy Flavor
<
10
Vibrant Slice Branding
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
<
9
Fruit-Munching Merchandizing
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
<
8
Refreshed Fruit Product Packaging
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
<
7
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
<
6
Succulent Beverage Branding
Succulent Beverage Branding
'By Hoogesteger' Juice Packaging Highlights a Splash of Color
<
5
Simplistic Fruit Packaging
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
<
4
Berry-Branded Goods
Berry-Branded Goods
The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
<
3
Fresh Fruity Branding
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
<
2
Masquerading Food Merchandizing
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
<
1
Fruit-Shaped Juices
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
<