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Top 100 Hair Trends in 2021

From Stylish Scrunchie Collectibles to Clay Hair Cleansers

— December 31, 2021 — Fashion
The top 2021 hair trends range from high-tech salons and anti-aging hair care systems to beautifying 3D-printed supplements. With hair care seen as an extension of self-care, consumers are indulging in express at-home treatments to help them make the most of their time in between trips to the salon.

With the rise of the natural hair movement, consumers are learning to celebrate and enjoy the unique characteristics of their hair, as well as simple ways to nourish, maintain and style their strands. With a greater amount of attention being paid to proper hair care, brands are supporting curly haired consumers with products that are focused on protein, moisture, and balancing them both for healthy-looking results.

For more beauty innovations in the year ahead, check out Trend Hunter's 2022 Trend Report.
6.6
Score
Popularity
Activity
Freshness
98
Pre-Conditioner Hair Treatments
Pre-Conditioner Hair Treatments
This In-Shower Hair Treatment Restores the Hair's pH
<
97
Lavish Hair Masques
Lavish Hair Masques
The Chris Appleton x Color Wow Money Masque Creates "Expensive-Looking Hair"
<
96
Biology-Driven Green Hair Care
Biology-Driven Green Hair Care
The EVOLVH Box Offers a Complete Set of Eco-Friendly Hair Products
<
95
Female-Focused Hair Loss Lines
Female-Focused Hair Loss Lines
Flourish by Virtue Labs Specifically Addresses Female Hair Loss
<
94
Fast-Acting Hair Repair Kits
Fast-Acting Hair Repair Kits
This Amika Set Includes a 60-Second Rinse-Out Treatment
<
93
Refreshing Scalp Masks
Refreshing Scalp Masks
Briogeo's Scalp Revival Mask is Instantly Cooling and Hydrating
<
92
Refillable Toxin-Free Shower Lines
Refillable Toxin-Free Shower Lines
Plaine Products' Personal Care Goods are Vegan and Eco-Friendly
<
91
Water-Activated Curly Conditioners
Water-Activated Curly Conditioners
Wakati Teamed Up with HBCUs to Make Products for Textured Hair
<
90
Tech-Fueled Salons
Tech-Fueled Salons
The Amazon Salon Offers Cut and Color Services & Tech Innovations
<
89
Scalp-Soothing Hair Dyes
Scalp-Soothing Hair Dyes
The Phyto Color Permanent Hair Color Dye Simultaneously Soothes the Scalp
<
88
Minimal Ingredient Haircare
Minimal Ingredient Haircare
Native's Naturally Derived Haircare Has 10 Ingredients or Less
<
87
Rice Water Hair Treatments
Rice Water Hair Treatments
Women Liike Me's Organic Fermented Hibiscus Rice Water is Nourishing
<
86
Comfort-Focused Intimate Grooming Lines
Comfort-Focused Intimate Grooming Lines
Gillette Venus Has Launched a Full Grooming Line for Women
<
85
Bi-Directional Dry-Shave Razors
Bi-Directional Dry-Shave Razors
The Flawless Nu Razor Conserves Water and Saves Skin from Cuts
<
84
Frizz-Controlling Vitamin C Oils
Frizz-Controlling Vitamin C Oils
goop Launched the Goopglow Restore + Shine Hair Serum
<
83
Versatile Thin Headbands
Versatile Thin Headbands
The MACHETE Headband from Urban Outfitters Provides All-Day Comfort
<
82
Speed-Focused Blow Dryers
Speed-Focused Blow Dryers
Trademark Beauty's Speedy Blo Promises Up to 30% Faster Dry Times
<
81
In-Shower Hair Glosses
In-Shower Hair Glosses
L'Oréal Paris Created an At-Home Hair Gloss to Boost Shine
<
80
CBD-Enhanced Grooming Products
CBD-Enhanced Grooming Products
BLESSWELL is an Everyday Grooming Collection from DJ Khaled
<
79
Hair Growth Booster Supplements
Hair Growth Booster Supplements
Nutrafol's High-Strength Boosters Optimize Hair Growth Formulas
<
78
Fruit Smoothie Shampoos
Fruit Smoothie Shampoos
The Briogeo Mango + Cherry Balancing Shampoo is Rich in Vitamins
<
77
Waterless Haircare Concentrates
Waterless Haircare Concentrates
Everist Makes Zero-Waste, High-Performance Shampoo & Conditioner
<
76
Curl-Enhancing Pineapple Haircare
Curl-Enhancing Pineapple Haircare
Pacifica Added Two Products to Its Pineapple Curls Collection
<
75
Lightening Hair Mists
Lightening Hair Mists
Oribe's Bright Blonde Sun Lightening Hair Mist Enhances Highlights
<
74
Damage-Repairing Haircare Products
Damage-Repairing Haircare Products
Matrix's Unbreak My Blonde Line is Infused with Citric Acid
<
73
At-Home Keratin Treatment Kits
At-Home Keratin Treatment Kits
Gussi's Two-Piece Kit Clarifies and Prepares Hair for Treatment
<
72
Detoxifying Turmeric Hair Treatments
Detoxifying Turmeric Hair Treatments
Bounce Curl's Turmeric Detox Fights Dandruff
<
71
Clay Hair Cleansers
Clay Hair Cleansers
Shaz & Kiks' Collection Takes Cues from Indian Beauty Rituals
<
70
Oat Milk Shampoos
Oat Milk Shampoos
Aveeno's Oat Milk Blend Shampoo Nourishes the Scalp, Hair Lengths and Ends
<
69
Minimal Gradient Haircare Packagings
Minimal Gradient Haircare Packagings
New Haircare Brand Kolorless Boasts Sleek Pastel Packaging
<
68
3-in-1 Hair Systems
3-in-1 Hair Systems
Revlon Professional's Nutri Color Filters Promote Healthy and Color-Rich Hair
<
67
Antibacterial Copper Hair Towels
Antibacterial Copper Hair Towels
The Copper Sure Rapid Dry Hair Wrap Creates Frizz-Free Hair
<
66
Plastic-Free Multitasking Oils
Plastic-Free Multitasking Oils
The Superfuel Face, Hair and Body Oil Can Be Used Everywhere
<
65
Beautifying 3D-Printed Supplements
Beautifying 3D-Printed Supplements
Fable & Mane Tiger Tea Golden Milk Fuses Tradition & Technology
<
64
Satin Sleep Scrunchies
Satin Sleep Scrunchies
The Kitsch Satin Scrunchies Prevent Frizz and Breakage
<
63
Long-Lasting Hair Removal Products
Long-Lasting Hair Removal Products
joy + glee's Hair Removal Creams and Wax Strips are Easy to Use
<
62
Anti-Aging Melon Haircare
Anti-Aging Melon Haircare
Meaningful Beauty Uses Melon Leaf Stem Cell Tech & Melon Antioxidants
<
61
Co-Branded Hair Coils
Co-Branded Hair Coils
The invisibobble x Crayola Collection Shares Whimsical Styles for Kids
<
60
Affordable Luxury Haircare
Affordable Luxury Haircare
Hairitage Offers Cost-Conscious, Quality Products for All Hair Types
<
59
Sustainable Haircare Travel Sets
Sustainable Haircare Travel Sets
The Detoxifier Travel Set Contains Nourishing Essential Oils
<
58
Moisture-Focused Curly Haircare
Moisture-Focused Curly Haircare
Twist by Ouidad Categorizes Products by the Moisture They Provide
<
57
Free-From Foam Hair Dyes
Free-From Foam Hair Dyes
Hally x Ava Philippe Hair Dye is the First Ammonia-Free Foam Hair Dye
<
56
Powdered Hair Supplements
Powdered Hair Supplements
Viviscal Hair Therapy Comes in Varities Like Stress Relief & Post-Baby
<
55
Customized Haircare Supplements
Customized Haircare Supplements
Prose Root Source is a Two-Capsule System for Scalp & Hair Health
<
54
Scalp-Focused Hair Care
Scalp-Focused Hair Care
Kristin Ess Hair Features a Scalp Care Collection to Promote Healthy Hair
<
53
Clean Curly Haircare
Clean Curly Haircare
Jozi Curls is Vegan, Cruelty-Free and Affordably Priced
<
52
Nourishing Hair Supplements
Nourishing Hair Supplements
KeraNew by Kintsugi Hair is a Daily Nourishing Hair Complex
<
51
Natural Darkening Shampoos
Natural Darkening Shampoos
Moda Moda Harnesses the Power of Natural Browning Principles for Hair
<
50
Bearded Skin Exfoliators
Bearded Skin Exfoliators
DERMASURI Takes Inspiration from Ancient Eastern Beauty Rituals
<
49
Color-Depositing Conditioning Balms
Color-Depositing Conditioning Balms
Biolage ColorBalm Leaves Hair Looking Healthier and Vibrant
<
48
Automatic Curling Iron Wands
Automatic Curling Iron Wands
The Laluztop Auto Hair Curler Guarantees Stunning Curls
<
47
Soothing Scalp Tonics
Soothing Scalp Tonics
Dove's Dove Amplified Textures Hydration Boost Scalp Tonic Calms Irritation
<
46
Interactive Beauty Destinations
Interactive Beauty Destinations
House of Schwarzkopf is the Haircare Brand's New Retail Location
<
45
Low-Acid Kombucha Shampoos
Low-Acid Kombucha Shampoos
British M's Kombucha Shampoo is Effective for Removing Buildup & Dirt
<
44
Anti-Itch Shampoo Bars
Anti-Itch Shampoo Bars
Superzero's Shampoo Bar for Flakes and Itchy Scalp is Plant-Based
<
43
Eco-Friendly Prestige Haircare
Eco-Friendly Prestige Haircare
R+Co BLEU Brings High-Quality Salon Haircare Experiences Home
<
42
Girl Group-Inspired Wigs
Girl Group-Inspired Wigs
Insert Name Here's Wig Collection was Inspired by K-Pop Groups
<
41
AI Hair Color Tools
AI Hair Color Tools
Luxy's Artificial Intelligence Color Match Tool Supports DIY Extensions
<
40
AR Beard Dye Try-Ons
AR Beard Dye Try-Ons
Perfect Corp. & Just For Men Created an App-Based Virtual Experience
<
39
Sustainable Weighted Razors
Sustainable Weighted Razors
hanni's Razor Promises Dewier, Smoother Skin
<
38
Caffeinated Shampoo Bars
Caffeinated Shampoo Bars
Centred's Altered State Solid Shampoo Bar Strengthens & Moisturizes Hair
<
37
Salicylic Scalp Scrubs
Salicylic Scalp Scrubs
This Inkey List Scalp Scrub Applies Salicylic Acid for Hair
<
36
80s-Style NFT Artwork
80s-Style NFT Artwork
Kenra Professional Launched a Nostalgic Volume Spray 25 & NFT
<
35
Glycerin-Infused Hair Products
Glycerin-Infused Hair Products
The Dove Purify & Hydrate Shampoo and Conditioner Keep Hair Fresh
<
34
Scalp-Cleansing Haircare
Scalp-Cleansing Haircare
Garnier Fructis Pure Clean Hair Reset Clears Residue & Buildup
<
33
Skincare-Inspired Haircare
Skincare-Inspired Haircare
Dove Hair Therapy is Launching in Partnership with Hyram Yarbro
<
32
Biodegradable Shampoo Bars
Biodegradable Shampoo Bars
Whole Blends Shampoo Bars are Formulated with Less Water & Zero Plastic
<
31
Clean CBD-Infused Haircare
Clean CBD-Infused Haircare
Candor Hair Offers Shampoo and Conditioner Mindfully Made with CBD
<
30
Concentrated Shampoo Boosters
Concentrated Shampoo Boosters
GE Beauty's Boosters Add Benefits to Shampoo & Conditioners
<
29
Accessible High-End Grooming Products
Accessible High-End Grooming Products
Gillette Debuts the 'King C. Gillette' Series for Beard Care
<
28
Honeycomb-Structured Hairbrushes
Honeycomb-Structured Hairbrushes
The Superbrush by Janeke Dries Hair Quickly and Effortlessly
<
27
Onion-Based Haircare
Onion-Based Haircare
Nykaa Natural Haircare's Shampoo & Conditioner Pairs Onion & Fenugreek
<
26
Curly Hair Travel Care Kits
Curly Hair Travel Care Kits
Bounce Curl launched the Curly Winter Favorites Trial & Travel Kit
<
25
Beer-Branded Outdoor Salons
Beer-Branded Outdoor Salons
The Heineken Fresh Looks Offers Free Beers and Haircuts
<
24
Age-Specific Hair Care Collections
Age-Specific Hair Care Collections
Generation Beauty by Pantene Shares Solutions Based on Age
<
23
High-Quality Hair Curling Devices
High-Quality Hair Curling Devices
The Infiniti Pro by Conair Curl Secret is Simple to Use
<
22
Clean Minimalist Haircare
Clean Minimalist Haircare
Priyanka Chopra Jonas' Anomaly Haircare Line is Sustainable & Affordable
<
21
Aromatic Solid Shampoos
Aromatic Solid Shampoos
L'Occitane's Gentle & Balance Solid Shampoo Highlights Natural Essences
<
20
Coily Hair Bleach Kits
Coily Hair Bleach Kits
Brite's Kit Eliminates Harsh Drying Effects and Protects Curly Hair
<
19
Stylish Scrunchie Collectibles
Stylish Scrunchie Collectibles
ScrunchMiez are Characters That Peek Out as Hair Accessories
<
18
Canadian High-Performance Haircare Products
Canadian High-Performance Haircare Products
AOB is Launched by Stylist Aaron O'Bryan in April 2020
<
17
Premium Affordable Haircare Lines
Premium Affordable Haircare Lines
The New TRESemmé® Pro Collection Offers Salon Quality Results
<
16
Refillable Haircare Bottles
Refillable Haircare Bottles
Love Beauty and Planet Created Reusable Aluminum Product Packaging
<
15
Textured Haircare Packaging
Textured Haircare Packaging
Fabricá Specializes in Thick & Thin Hair and Its Bottled Convey This
<
14
Style-Ready Haircare Collections
Style-Ready Haircare Collections
The Suave Pink Like Embraces the "Skinification" of Haircare
<
13
Cord-Free Hair Straighteners
Cord-Free Hair Straighteners
GHD's Cordless Hair Straightener is Powerful and Travel-Friendly
<
12
Fragrant Hair Care Mists
Fragrant Hair Care Mists
Function of Beauty's Hair Mist is Available in Three Scents
<
11
Customizable Haircare Boosters
Customizable Haircare Boosters
Function of Beauty's #HairGoals Booster Shots Enhance Base Products
<
10
Lightweight Hair-Thickening Creams
Lightweight Hair-Thickening Creams
The Garnier Fructis Mega Full Thickening Lotion Provides Volume
<
9
Pigmented Hair Serums
Pigmented Hair Serums
Good Dye Young's I'm Bored Hair Makeup Provides Semi-Temporary Hues
<
8
Zero-Waste Shampoo Bars
Zero-Waste Shampoo Bars
Good Juju Sells Sustainably Made Shower Products That are Made Organically
<
7
Ritualistic Dry Shampoos
Ritualistic Dry Shampoos
The Dry Shampoo by Crown Affair Reimagines the Application Process
<
6
Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
<
5
Gen Z Haircare Brands
Gen Z Haircare Brands
florence by mills Launches New Haircare Collection
<
4
Next-Gen Salon Consultations
Next-Gen Salon Consultations
Smart Salon Consultation by Backstage Debuted at CES 2021
<
3
Advanced Hair Growth Serums
Advanced Hair Growth Serums
Nutrafol's Growth Activator Offers Results in as Little as 30 Days
<
2
Brush-On Dry Shampoos
Brush-On Dry Shampoos
The Frange Puff is a Dry Shampoo That Instantly Restores Volume on the Go
<
1
Waterless Shampoo Tablets
Waterless Shampoo Tablets
Mirage's Shower-Activated Shampoo Tabs Share a Zero-Waste Design
<