Gillette Debuts the 'King C. Gillette' Series for Beard Care
Grace Mahas — March 18, 2021 — Fashion
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Gillette recently expanded its portfolio with the introduction of the King C. Gillette – a complete range of grooming and beard care products for men. This "one-stop-shop" will appeal to men with facial hair looking for tools to master their look.
Jenny Seiler, Country Leader for Gillette Canada commented, "We're excited to announce the launch of the King C. Gillette range in Canada – it's our first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name. All men have their own grooming styles which are personal to them, and so we've put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It's the one-stop shop for grooming that men have been looking for."
For shaving and edging, the collection includes the Double Edge Safety Razor and Blade Refills, the Neck Razor, and the Transparent Shave Gel. For triming, the brand offers a beard trimmer, and for care, The King C. Gillette boasts the Daily Beard and Face Wash, the Soft Beard Balm, and the Beard Oil.
Jenny Seiler, Country Leader for Gillette Canada commented, "We're excited to announce the launch of the King C. Gillette range in Canada – it's our first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name. All men have their own grooming styles which are personal to them, and so we've put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It's the one-stop shop for grooming that men have been looking for."
For shaving and edging, the collection includes the Double Edge Safety Razor and Blade Refills, the Neck Razor, and the Transparent Shave Gel. For triming, the brand offers a beard trimmer, and for care, The King C. Gillette boasts the Daily Beard and Face Wash, the Soft Beard Balm, and the Beard Oil.
Trend Themes
1. Accessible High-end Grooming Products - King C. Gillette series disrupts the luxury grooming market with easily accessible products for facial hair care.
2. Personalized Grooming for Men - Complete range of men's grooming tools fosters a more personalized grooming experience.
3. Revival of Traditional Grooming - Double edge safety razor and Neck Razor in the King C. Gillette series provides a modern twist to the traditional grooming tools.
Industry Implications
1. Beauty and Personal Care - Gillette's introduction of King C. Gillette highlights the growing demand for men's grooming products and the potential for innovation in the men's beauty and personal care category.
2. E-commerce and Retail - With the product line expanding beyond traditional razors, King C. Gillette creates an opportunity for ecommerce or retailers to provide men with a one-stop-shop for grooming and personal care needs.
3. Barber Industry - Men's grooming products like the Beard Trimmer and Beard Oil could mirror the convenience of having a barber at home, fueling demand for online or physical barber shops that carry these grooming products.
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