Biolage ColorBalm Leaves Hair Looking Healthier and Vibrant
Laura McQuarrie — April 17, 2021 — Fashion
References: biolage & prnewswire
Biolage ColorBalm is a new line of color-depositing conditioning balms that boast vegan formulas. The product range is available in seven shades and it helps to leave hair 10 times more conditioned than before. The range of color-depositing conditioners makes it easy for consumers to refresh and enhance the health and vibrancy of their hair at home, without having to risk damage or incur the cost of a salon visit.
The line includes six colorful shades like Red Poppy, Chai Tea and Earl Grey, plus one Clear variety that can be mixed with others as desired. With these products, the brand offers an easy-to-use alternative to color-depositing products that leave hair feeling dry or brittle. With these options, consumers don't have to sacrifice the health of their hair for a fun color.
The line includes six colorful shades like Red Poppy, Chai Tea and Earl Grey, plus one Clear variety that can be mixed with others as desired. With these products, the brand offers an easy-to-use alternative to color-depositing products that leave hair feeling dry or brittle. With these options, consumers don't have to sacrifice the health of their hair for a fun color.
Trend Themes
1. Color-depositing Haircare - The trend of color-depositing haircare is disrupting the traditional dyeing process offering users customization and convenience.
2. Vegan Formulas - The trend of vegan formulas in the haircare industry disrupts traditional formulas and appeals to the growing market of environmentally-conscious and health-conscious consumers.
3. At-home Haircoloring - The trend of at-home haircoloring convenience is disrupting traditional salon services, giving consumers an affordable and easily accessible alternative.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to tap into the growing market of consumers looking for customizable and healthy hair dyeing solutions.
2. Vegan Products - The vegan product industry has an opportunity to grow with the increasing demand for environmentally-friendly and health-conscious haircare products.
3. E-commerce - The E-commerce industry has a chance to tap into the growing trend of at-home haircoloring convenience, by offering personalized product bundles and additional education resources.
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