Fabricá Specializes in Thick & Thin Hair and Its Bottled Convey This
Laura McQuarrie — May 20, 2021 — Marketing
References: creativeboom
Fabricá makes solutions for textured haircare and its product packaging expresses the products that are targeted at thin hair and the others that are better suited to thick hair. The bottles have either thin or thick lines on the side of the design so that the difference between the products is one that can be physically experienced.
Fittingly, Fabricá gets its name from the Latin for "texture" and its haircare solutions focus on supporting the hair and scalp with the right products for restoring optimal health. Alongside subtle textural cues, the packaging plays with more matte textures and earthy tones to convey a luxury experience that's rooted in sustainability; the products are wrapped in textured, recycled cardboard sleeves instead of full boxes for this reason.
Fittingly, Fabricá gets its name from the Latin for "texture" and its haircare solutions focus on supporting the hair and scalp with the right products for restoring optimal health. Alongside subtle textural cues, the packaging plays with more matte textures and earthy tones to convey a luxury experience that's rooted in sustainability; the products are wrapped in textured, recycled cardboard sleeves instead of full boxes for this reason.
Trend Themes
1. Textured Haircare Solutions - More brands focusing on making haircare solutions for textured hair is a disruptive innovation opportunity.
2. Visual Signifiers for Hair Type - Creating visual signifiers that represent differences between products creates a disruptive innovation opportunity.
3. Eco-friendly Haircare Packaging - Developing eco-friendly haircare packaging, like textured, recycled cardboard sleeves, is a disruptive innovation opportunity.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to focus on textured haircare solutions and eco-friendly packaging.
2. Fashion Industry - The fashion industry has an opportunity to create visual signifiers for hair type on product packaging.
3. Sustainability Industry - The sustainability industry has an opportunity to develop eco-friendly packaging for haircare products.
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