Kenra Professional Launched a Nostalgic Volume Spray 25 & NFT
Laura McQuarrie — September 8, 2021 — Art & Design
References: prnewswire
Kenra Professional is introducing a limited-edition version of its best-selling Volume Spray 25 with its very first NFT. The design of the bottle draws inspiration from the original 1987 packaging and as such, the offering from the brand shares a sense of nostalgia with modern technology. As a digital asset that provides proof of ownership, the 80s-style NFT can now be found on Rarible and there are 25 pieces up for grabs. The digital asset shares the work of artist Sean McGabe and it gives fans a unique way to hold onto a piece of the brand's history.
All proceeds from this NFT will go towards supporting The Rapunzel Project and the organization's mission to help chemotherapy patients keep their hair throughout treatment via the use of cold cap therapy.
All proceeds from this NFT will go towards supporting The Rapunzel Project and the organization's mission to help chemotherapy patients keep their hair throughout treatment via the use of cold cap therapy.
Trend Themes
1. Nostalgia-driven NFT Art - Brands can leverage the nostalgia factor of their products and packaging by creating limited edition NFTs to attract collectors and fans.
2. Digital Asset for Charity - NFTs can be used as a unique way to raise funds for charitable causes and drive awareness of the organization's mission.
3. Collaborating with Artists on Nfts - Working with artists and designers to create unique NFTs based on their original artwork can be a valuable strategy for brands looking to enter the NFT market.
Industry Implications
1. Beauty and Personal Care - Brands in this industry can create limited edition NFTs related to their best-selling products to offer to fans and collectors.
2. Charity and Non-profit - Organizations can leverage the popularity of NFTs by creating unique digital assets to raise funds for their causes.
3. Art and Design - Artists and designers can collaborate with brands to create unique NFTs that showcase their original artwork as digital assets.
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