hanni's Razor Promises Dewier, Smoother Skin
Laura McQuarrie — May 11, 2021 — Fashion
References: heyhanni & thedieline
hanni's weighted razor is designed to slough off dead skin cells and offer skin-caring benefits, such as skin that's dewy, smooth and easily able to absorb topical products for the most benefit. The brand invites consumers to "let the weight of [the] extra-long handle do all the hard work," so that there's no tugging or pulling, even around some of the most hard-to-reach areas of the body.
The sustainable razor can be loaded with individual blades that may be replenished as needed for a close shave. The brand's starter set pairs the blush-colored weighted razor with other handy tools like replacement blades, a blade bin, a holder and a waterless product for dry shaving on the go.
Alongside its blush-colored razor, the brand will be introducing a second stylish option by unveiling a brand-new burgundy color this spring.
The sustainable razor can be loaded with individual blades that may be replenished as needed for a close shave. The brand's starter set pairs the blush-colored weighted razor with other handy tools like replacement blades, a blade bin, a holder and a waterless product for dry shaving on the go.
Alongside its blush-colored razor, the brand will be introducing a second stylish option by unveiling a brand-new burgundy color this spring.
Trend Themes
1. Weighted Skin-caring Razors - Opportunity for disruptively innovating in the beauty and self-care industries by creating more razors that cater to sensitive or acne-prone skin by offering skin-care benefits alongside a close shave.
2. Sustainable Shaving Products - Opportunity for disruptively innovating in the personal care industry by creating more eco-friendly razor and shaving product offerings.
3. Dry Shaving Products - Opportunity for disruptively innovating in the travel and leisure industry by creating more effective and convenient waterless shaving products for travelers.
Industry Implications
1. Beauty and Self-care - The beauty and self-care industry can capitalize on the trend of skin-caring weighted razors to attract consumers looking for razors that offer more benefits than just a close shave.
2. Personal Care - The personal care industry can capitalize on the trend of sustainable shaving products by offering more environmentally friendly shaving and razor options.
3. Travel and Leisure - The travel and leisure industry can capitalize on the trend of dry shaving products by creating more convenient and effective waterless shaving products for travelers.
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